Cristina Panait

Directed marketing performance in one of the company’s priority markets, driving growth targets, optimizing budgets, and maximizing cross-channel impact. - Defined and owned annual growth targets and marketing budgets for Glovo Romania, aligning local objectives with regional leadership goals. - Designed and executed comprehensive annual and quarterly growth plans, optimizing budget allocation across brand media, performance marketing, pricing architecture, and audience-led activation strategies. - Established clear KPIs across acquisition, retention, frequency, and reactivation, driving significant improvements in marketing efficiency through incrementality testing, LTV/CAC modeling, and insight-driven performance analysis. - Leveraged advanced data analysis techniques to provide actionable insights, enabling the management to make informed decisions. - Led structured quarterly and monthly performance reviews to capture learnings, optimize resource allocation, and continuously improve marketing impact.

Played a key role in defining and executing the local marketing strategy, translating global playbooks into actionable plans tailored for multiple countries across the South-Eastern European region. - Designed and implemented multichannel marketing strategies, balancing digital and offline investments to maximize reach, customer engagement, and value within CAC and budget targets. - Monitored market dynamics, competitor activity, and customer behavior to inform proactive strategy adjustments. - Led cross-functional initiatives with Operations, Commercial, Finance teams to drive product optimizations and marketing activations that enhanced customer experience. - Executed local marketing activations (online/offline), ensuring initiatives were integrated with company objectives and delivered measurable results. - Leveraged advanced data analysis and customer insights to identify growth opportunities, optimize the customer journey, and improve campaign ROI across paid, owned, and earned channels.

Led end-to-end campaign development, brand strategy, and insight-driven business planning while managing a CRM and Design team that delivered consistent brand experiences across touchpoints. - Marketing Campaign Management: Designed and oversaw successful marketing campaigns that engaged target audiences. - Brand Strategy Development: Establish and implement comprehensive brand strategies that align with the company's overall business objectives. - CRM/Design team management: Seamlessly coordinated efforts between design and CRM teams, ensuring a unified and consistent brand experience across all touchpoints. - Point of contact between local teams and headquarters: ensuring alignment, effective communication, and successful execution of global and regional strategies.