Cristina Sauciuc

• Leading the brand team in executing all brand campaigns, from digital only to 360° campaigns, PR, events, and social media, ensuring consistent messaging, tone, and visual identity across all brand touchpoints • Building the annual brand strategy and budget to align with business objectives and target audiences • Building the brand book and ensuring consistency across all brand touchpoints and stakeholders, including consumers, riders, and partners • Managing external agencies & partners – PR and advertising agencies, media partners, and freelancers for advertising, PR, digital marketing, or content creation • Conducting all market research to understand trends, customer behavior, and competitors • Collaborating with other marketing functions such as commercial, media, and CRM to achieve annual marketing goals

• Developed the annual marketing strategy and budget of OLX Romania, while leading the local marketing team. • Planned and managed all marketing efforts: 360 campaigns, digital campaigns, PR, SEO, and performance marketing, while managing internal and external cross-functional teams and agencies. • Part of the global team responsible for building OLX Group’s corporate identity and the global sustainability strategy

• Developed OLX’s annual brand strategy to align with business goals and managed all marketing efforts, including 360, digital, PR, SEO, and offline campaigns. • Led the local execution of global rebranding campaign, ensuring brand consistency. • Managed annual budgets, and coordinated cross-functional teams and agencies for all brand campaigns. • Analyzed market trends, growth opportunities, and competition through brand research.

• Developed and executed communication strategies for OLX Romania and Autovit.ro, focused on building brand reputation through employer branding, corporate communications, and CSR. • Led PR, social media, and content campaigns with agencies and freelancers. • Collaborated with the global team on communication, employer brand projects, and CSR, while supporting local launches through B2B/B2C events and strategic partnerships.

Played a key role in repositioning the Human Invest brand by launching a new website and a corporate blog, further enhancing its digital presence. Managed the company’s reputation through strategic media coverage while defining and executing a content strategy aimed at building brand awareness, driving website traffic, and generating leads for the sales team. Additionally, handled email marketing and social media.

Researched, wrote, and edited social, health, lifestyle, business, fashion, and entertainment articles. Conducted daily monitoring of various information and developed content amplification strategies to boost traffic through social media and email marketing.

Managed the content strategy to achieve traffic targets, while conducting interviews with key figures in the food industry and amplifying content through social media and email marketing. Additionally, launched special content campaigns, such as ‘Meatless Friday,’ an initiative encouraging Romanians to go meatless one day a week.

Member of the brand’s launching team, in charge of disrupting digital media with the “online TV for women” concept by conducting video interviews and producing video news from the most important events.

Authored articles on a variety of topics including health, diet, fashion, beauty, and psychology. Developed marketing tools for the platform, such as ‘Ask a Specialist’ and the ‘Calorie Counter.’ Additionally, helped organize events, contests, and special campaigns for the group’s leading lifestyle magazines.