Cristina H.

I lead Victra’s AI strategy, product vision, low-code enablement, and cross-functional delivery efforts. I focus on turning ideas into scalable, secure, and user-centered solutions that drive impact across the business. My role combines advancing enterprise AI adoption with strengthening our product management practice to align technology with business goals. Highlights: Advance enterprise AI strategy by identifying high-impact opportunities, evaluating tools and models, and guiding initiatives that improve productivity, decision-making, and innovation. Lead and grow a product management team that integrates AI, low-code, and product expertise, aligning roadmaps with business priorities while fostering collaboration across IT, engineering, and business stakeholders. Champion low-code adoption through Microsoft Power Platform, enabling business partners to build solutions that streamline workflows and automate processes at scale. Promote responsible AI practices to ensure transparency, fairness, and compliance with security, regulatory, and ethical standards. Act as an evangelist for innovation by facilitating forums, workshops, and structured intake to surface new ideas, while building frameworks to prioritize, deliver, and measure business value.

I led comprehensive asset protection, risk management, and compliance strategy across 1000+ Victra locations, modernizing operations through technology, automation, and strategic partnerships. My role focused on transforming traditional loss prevention into a data-driven function that supported business objectives while building scalable programs for retail and corporate environments. Highlights: Developed and implemented enterprise-wide asset protection strategy, combining analytics, compliance, and physical security programs to protect business assets and reduce operational risk across the organization. Built cross-functional partnerships with business leaders, vendors, and Verizon to align security initiatives with operational goals and drive collaborative problem-solving. Led sourcing, contract negotiation, and vendor management while overseeing capital project planning, budgeting, and implementation to ensure strategic technology investments. Created comprehensive training and policy frameworks to educate all organizational levels on asset protection, loss prevention, risk management, safety, and compliance best practices. Established safety and risk management programs including insurance policy oversight, crisis management protocols, and organizational awareness initiatives. Co-founded WE@V, Victra's women's leadership group, developing mentorship and professional development programs to strengthen female leadership talent across the organization.

Responsible for development, implementation, and effective support of asset protection strategy and initiatives for U.S. division including Webstore, Marketplace, and Distribution Strategy through talent development, program implementation, and key planning and deployment of financial resources. Continued enhancement and improvement of asset protection data, analytics, and reporting to ensure available technology and programs were strategically leveraged to achieve business objectives in departments through the organization, such store operation, logistics, customer service and cash management. Development of key relationships with cross-functional and external business partners through communication and education of ongoing/potential risks to RUS business initiatives (webstore, loyalty programs, gift cards) and recommendations for actions to mitigate and detect those risks.

Responsible for overseeing all reporting, implementation, analytics and training related to Asset Protection (AP) systems, including POS exception reporting, case management, refund management, investigations, and operational assessments. Directs team in identifying, developing, implementing and maintaining programs, processes and training related to AP systems and AP cornerstones. Also responsible for management and coordination of actions related to corporate, national investigations, and ecommerce fraud prevention and investigations.

Responsible for internal theft, external theft and organized retail crime investigations for East Coast. Implemented investigations initiatives and provided external and internal theft assistance, training and direction as needed for assigned regions. Worked in direct partnership with Global Resource partners to implement changes and updates as needed to AP Exception Reporting and Cash Management systems.

Responsible for internal theft, external theft and organized retail crime investigations for West Coast. Implemented investigations initiatives and provided external and internal theft assistance, training and direction as needed for assigned regions. Worked in partnership with Regional and District leadership to execute investigative strategies. Directly supervised team of 10 Market Investigations Managers and Investigations Analysts within assigned Western region. Responsible for developing key federal law enforcement partnerships to effectively deal with ongoing retail theft crime groups.

Responsible for internal and external theft investigations with a primary focus on Organized Retail Crime (ORC) within a designated market. Cultivated partnerships with law enforcement at the local and state level that will allow for multi-jurisdictional prosecution of identified theft groups. Led team of 10+ area investigators in Southern CA, Bay Area, Las Vegas and Seattle markets. Responsible for leading local investigation center including regional investigation center analysts.

Led all Asset Protection efforts within an assigned group of stores focusing on Great Team, Safety & Security, EBITDA Improvement, and Theft/Fraud elimination. Partnered with and coordinated key actions of District Leadership Team to drive Asset Protection Missions. Proactively drove improved AP execution in the assigned group of stores through data analytics, partnership support, tactical planning, and leadership. Communicated consistently with key stakeholders to identify issues, resolve problems, inspire execution, and coach appropriately. Provided ongoing shortage awareness and AP training to store and district team members. Initiated, investigated and resolved internal theft incidents, including working with local law enforcement for prosecution.