Cristina Cutri

VICE PRESIDENT OF INNOVATION, AMERICAS @ Glanbia Performance Nutrition (GPN)

About

Brand + Innovation Leader | Builder of Breakthrough Platforms | Operator with a Founder’s Mentality I’m a growth-minded executive with a proven track record of building and scaling consumer brands, notably helping lead Vital Proteins from early-stage to a successful $2B+ exit. My roots are in classical CPG brand building, but my edge comes from blending big-company discipline with startup scrappiness. I’ve operated across enterprise, high-growth startups, and private equity-backed businesses bringing strategic vision, executional rigor, and the ability to turn ambiguity into action. I’m especially known for leading cross-functional teams, unlocking white space, and delivering innovation that actually makes it to shelf (and sticks).

Country

United States

City

Chicago

Industry

Food & Beverages

Skill

Innovation Roadmap Design, Development and Execution, Start-Ups & Scale-Ups, Organizational Design, Development and Transformation, Mergers &Acquisitions Due Diligence, Innovation Roadmap Strategy and Design, Agile Innovation Management, Brand Integration Strategy, Go-To-Market Readiness, Strategic Planning for Growth, Category Innovation Strategy, Organizational Design and Development, Mergers & Acquisitions (M&A), Market Opportunity Analysis, Full-Funnel Marketing Strategy, AI-Driven Consumer Insights, Board-Level Stakeholder Engagement, Brand Management & Activation, Team Leadership, Brand Repositioning, Research and Development (R&D)

Experience

VICE PRESIDENT OF INNOVATION, AMERICAS

Glanbia Performance Nutrition (GPN)

2023 - Present · 3 yrs

Chicago, Illinois, United States

Built and led the Innovation Center of Excellence, driving enterprise-wide product strategy and commercialization across all brands (Optimum Nutrition, Isopure, think!, and Amazing Grass)

CHIEF MEMBER

Chief

2020-12 - 2023-3 · 2 yrs 4 mos

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down.

SENIOR VICE PRESIDENT OF MARKETING

Hello Bello

2022 - 2022

Los Angeles Metropolitan Area

First head of marketing for this fast-paced start-up, owning strategy and execution across brand, performance, and retail marketing channels.

HEAD OF MARKETING, EMERGING BRANDS

Nestlé Health Science / Vital Proteins

2021 - 2022 · 1 yr

Chicago, Illinois, United States

Led marketing due diligence for acquisitions and post-deal integration, driving brand performance and portfolio expansion.

VICE PRESIDENT OF INNOVATION & INSIGHTS

Vital Proteins

2019 - 2021 · 2 yrs

ACQUIRED BY NESTLE HEALTH SCIENCES

Built the innovation function, strategy and product pipeline to redefine Vital Proteins from a dietary supplement company into a household lifestyle brand, resulting an increase in top line revenue by 10-fold in 3 years ($50M to $500M).

DIRECTOR OF MARKETING & INNOVATION

Vital Proteins

2018 - 2019 · 1 yr

Chicago, Illinois

Curated the Innovation Team to establish and execute the multi-year innovation pipeline from idea through the first 6 months of commercialization, resulting in over 50 new product launches in one year.