Craig Smith

Transitioned from marketing to oversee all agency core business systems with a specific focus on overseeing: • Artificial Intelligence (AI) integration into business operations including growth, production, planning and internal communications. • Development and maintenance of a central agency performance platform that measures critical areas of the business including various aspects of utilization, growth and realization.

• Develop and implement global marketing strategy for a large brand experience agency. • Built and manage high-performing agency marketing team. • Responsible for dramatic increase in qualified inbound leads and inbound revenue with exponential year-over-year growth each year. • Significantly improved the agency’s outbound effectiveness through lead nurture and hands-on sales collaboration and enablement. • Built a robust marketing analytics platform leveraging PowerBI and Sharepoint. • Developed and executed go-to-market strategy for Jack Morton's three practices- Jack X, Jack Health and Vivi. • Played a lead role in the agency’s pivot from large, live events to virtual and hybrid events during the pandemic which entailed overhauling every aspect of agency branding including new brand standards and templates, a new global website, the development and launch of a new virtual events platform, Jack ethos and countless thought leadership pieces, global training sessions and case studies to support the new focus. Then led the pivot back to more live branding again as the world opened back up. • Was selected to participate in the agency’s High Potential Program (1 of 20 selected globally).

• Spring is a risk and insurance consultancy focused on Fortune 100 organizations. • Lead go-to-market marketing strategy and product development for new products, business initiatives and spin-off companies. • Lead sales and business development efforts for firm and worked to develop both team-wide sales skills and internal process that support our aggressive sales initiatives. • Crafted and implemented comprehensive annual marketing, communications and sales plans and budgets; Responsible for managing and reporting P&L. • Developed and managed highly targeted automated content-heavy marketing campaign that combined informative and engaging content, native advertising solutions, search marketing and email marketing; leveraged Salesforce/Pardot combination of CRM, tracking and email automation to run operation. • Was responsible for development and implementation of annual strategic plan for entire network of Spring companies. • Oversaw operations, marketing, administration, technology, business development and human resources segments of firm. • Set important benchmarks and measured business activity; Was responsible for reporting results quarterly to executive team and annually to entire company.

• Crafted comprehensive marketing plan to help b2b consulting firm integrate digital into their traditional marketing activities with a heavy emphasis on content marketing. • Drafted and managed marketing and communications annual budget and make strategic spending decisions. • Set benchmarks and measured most activity; Was responsible for reporting results quarterly to executive team and annually to entire company. • Oversaw all aspects of the company's marketing and communications efforts online and off. • Designed and manage very aggressive content marketing & inbound lead generation campaign. • Facilitated all Journalist outreach and pitches and write all press-related materials. • Managed all advertising creation and placement online and off.

▪ wedu is a full service Marketing & Advertising agency with a 70/30 B2C/B2B split and a heavy focus on Digital and Experiential Marketing. ▪ Acted as Chief Strategist for all major digital internal and client initiatives for the agency. ▪ Played a pivotal role in briefs and brainstorms for project pitches and campaign concepting. ▪ Acted as agency digital marketing subject matter leader and updated staff and clients on new technologies and other major developments. ▪ Directed agency Digital Marketing and Public Relations divisions; handled process, team management and division budgets.

▪ Managed highly successful mid-sized marketing agency during period of exponential growth (300% in a little over 2 years). ▪ Established Social Media/Digital Marketing service line; Recruited and directed the Digital Strategy Team. ▪ Managed all project trafficking and production workflow. ▪ Identified and implemented processes across all areas of agency operations to ensure greater efficiency and build an infrastructure upon which the company could grow. ▪ Recruited and managed staff of 30; was responsible for all hirings/firings/reviews/professional development for staff. ▪ Managed all vendor and contractor relations. ▪ Analyzed financials and created/maintained annual budget for agency.

▪ Self employed communications consultancy ▪ Main focus was marketing and communications strategy for political campaigns and non-profits.

▪ Calypso is a top Boston-area boutique marketing and communications agency that specializes in the utility, biotech and healthcare industries. ▪ Was responsible for management and strategic planning of Public Affairs/Relations Division at the agency. ▪ Developed and implemented a number of digital communications and public affairs campaigns for large Fortune 500 firms; conducted market research, stakeholder surveys and focus groups to identify proper messaging and delivery.

▪ Directed all communications, internal and external that came out of the Mayor’s office; ▪ Was responsible for day to day press relations such as press releases, advisories, interviews, conferences, web content, etc.; ▪ Was responsible for ensuring all elected local/state/federal officials and all city workers were kept informed about important city developments, decisions, initiatives and news. ▪ Was tasked with identifying and implementing improvements to the city’s technology infrastructure.