craig lobo

* Information compilation, data analysis, market segmentation, launch planning and development of brand strategies for the introduction of new apparel products * Collecting and analyzing data on customer demographics, preferences, needs, and buying habits to identify potential markets, and factors affecting product demand * Studying competition and providing necessary information for deciding how to promote, distribute, design and price prospective products * Tracking what target consumers want, why they want it, and what it would take to gain their trust or change their minds * Assessing available information to determine the effectiveness of potential marketing strategies * Preparing reports of findings, illustrating data visually/graphically and translating complex findings into a cogent, easily understandable dialogue

Provided article writing, graphic design and wordpress support services for internet clients and web startups

Worked with a team of 6 MBA consultants to develop an integrated marketing communication plan for PHAME Academy, a Portland based NFP, consisting of promotional material for fundraising, donor acquisition and retention within a budget of $35,000 Derived an understanding of PHAME’s market demographics through the use of Facebook analytics, Google insight tools and keyword research Conducted market research on donors and customers to determine strategies for specific organizational requirements Responsible for preparing the project's preliminary financial budget, strategically planning promotional expenditures across select media channels and assisting with preparation of the presentation slide deck Represented the group in presenting the final client report and secured the IMC project award for the best performing team in class

Consulting in the nonprofit sector while operating within a culturally diverse team of 10 members, I worked with the board members of Portland based not-for-profit, The Imani Project, to suggest improvements towards the development of a financially sustainable model for spreading AIDS awareness in Africa and providing medical care as well as standard educational facilities in rural Kenyan villages. Our areas of operation included fundraising, web marketing, web design/development support, growth & improvement planning, promotion, grant writing and preparing donor newsletters Practical application for careers and enterprises (PACE), is a year-long experiential learning exercise in which culturally and skilfully diverse teams of MBA students work cohesively as consultants to local U.S organizations and apply their academic know-how towards actual industry issues in real-world scenarios. In addition, these groups of students are also required to complete group projects, case study analyses and class presentations, in partial completion of the PACE module.

* Served as the chief moderator for www.techfrog.org, a page rank 4 website which specialized in SEO, and contributed to its initial development * Specialized in article writing, editing, blog updates and customer support

Serving as the International TA to an MBA class comprised of over 85 internationally diverse students for PACE at the Atkinson Graduate School of Management, my role included monitoring group dynamics, providing academic guidance, amicably administering conflict resolution functions, ensuring coherent interpersonal communication, promoting the development of robust professional relationships and facilitating mutual understanding, while tactfully supervising and mentoring the 12 PACE teams. Practical Application for Careers and Enterprises (PACE), is a year-long experiential learning exercise in which culturally and skilfully diverse teams of MBA students work cohesively as consultants to local U.S organizations and apply their academic know-how towards actual industry issues in real-world scenarios. In addition, these groups of students are also required to complete group projects, case study analysis and class presentations, in partial completion of the PACE module.

* Ensuring that marketing collateral aligns with global branding and corporate communication best practices * Developing advertisement plans based on editorial calendars of relevant technical publications and the department's budget availability * Communicating with business units, central operations and support functions to produce administrative and marketing print material, organize corporate events, technology days & media interactions * Assisting with the editing and publishing of internal corporate newsletters and magazines, to keep employees and key external stakeholders informed about company activities and significant business developments * Working with external public relations consultants, event management agencies and publishing partners to coordinate corporate events, devise messaging strategies, and execute PR deliverables like press releases & media interactions

Data Analyst and Consultant to Salem Health, a regional non-profit hospital

Operating under the leadership of the Regional Marketing Director for the Pacific Northwest Region (WA, OR & CA) at Gensler's Global Headquarters in San Francisco.

In the Fall of 2011, I co-founded Knoxol Solutions - A web development start-up from Mumbai which specialized in web design, online marketing and brand development. Knoxol Solutions also provided a wide range of leveraged online services such as web development, SEO, graphic design, content generation, social media marketing, keyword research and internet consultancy. During my time at the firm, I headed our marketing & sales functions and led a team of 12 employees Specialized in web based design and online services with a distinct focus on brand creation and enhancement Responsible for procuring 6 preliminary sales orders and executing 11 projects, recording a growth rate of 53% for the F.Y 2011-12 Served as the lead graphic designer - developed graphics and created content for a prestigious United Nations (UN) website

As an MBA student at the Willamette University's Atkinson Graduate School of Management, I focused primarily on marketing with a specialization in research methodology, integrated communication, data sciences, corporate strategy and industry analysis. In the practical application-based facet of the program, I worked individually and in teams with several local enterprises and not-for-profits in Oregon.