Craig Fisher

DispatchTrack is a global delivery management software platform that provides end-to-end visibility across every mile of the delivery journey. The platform enables enterprise organizations to improve customer experience, increase operational transparency, and gain real-time insight across complex delivery operations. DispatchTrack supports some of the world’s most recognized brands across retail, food and beverage, building materials, furniture, and 3PL environments. As Vice President of Sales, I lead enterprise go-to-market strategy and sales execution, reporting directly to the President and COO. I am accountable for building a scalable, high-performance sales organization aligned to the company’s growth strategy as we expand from our Seattle hub. My role is focused on establishing enterprise sales strategy, recruiting and developing Account Executives and Sales Engineers, and reinforcing disciplined sales execution across account planning, multi-threaded deal management, and executive-level engagement. I work closely with marketing, revenue operations, and executive leadership to align GTM priorities, pipeline development, forecasting rigor, and revenue planning. EXECUTIVE SALES LEADERSHIP: Sales Development, Account Executives, & Sales Engineers | Enterprise Sales Motions & Coaching GO-TO-MARKET & EXECUTIVE ALIGNMENT: Revenue Planning | Market and Vertical Expansion | Cross-Functional Leadership CORE RESPONSIBILITIES: Own enterprise sales strategy, quota setting, and revenue planning aligned to company growth objectives. Recruit, coach, and develop a high-performing sales team focused on accountability and execution discipline. Lead enterprise sales motions including account planning, multi-stakeholder engagement, and executive-level selling. Drive forecasting rigor, pipeline governance, and performance visibility across sales. Partner with marketing and revenue operations to support GTM initiatives, market positioning, and sales enablement.

As a Sales & Strategy Executive overseeing the Pacific Northwest, I thrive on developing strategies in conjunction with transparent and accountable leadership to spur long-term growth. I excel in crafting high-performance team cultures, driving pipeline generation, and securing new customer acquisitions in the competitive cloud market. My approach is centered around fostering collaboration and excellence, ensuring strategies align with market demands and organizational goals. EXECUTIVE LEADERSHIP: Team: 23 Direct & Dotted Line | Budget $6M+ | $12M in Net New Revenue MAJOR ACCOUNT WINS: Puget Sound Energy, OIA Global, Fisher Investments, Lithia Motors SELECTED ACCOMPLISHMENTS: Spearheaded strategic initiatives boosting multi-channel sales, increasing ARR by 28% across key verticals. Entered 3 new regional markets, securing $12M in net new revenue from enterprise accounts in 12 months. Designed data-driven sales enablement program, increasing quota attainment by 35% and cutting sales cycle by 14%. Enhanced customer retention to 92% through tailored success strategies and proactive pain point resolution. Negotiated partnerships with six leading ISVs, generating $9M in joint revenue and deepening ecosystem integration.

As the Head of PNW Sales, I led go-to-market strategies and served as a trusted advisor, resulting in consistently exceeding quota targets by over 100%. I spearheaded initiatives that enabled global corporations to optimize their IT spend using Google innovations. My team drove significant transformations across traditional and cloud-native sectors, enhancing global networking, web-scale data centers, and software infrastructure. EXECUTIVE LEADERSHIP: Budget/Contracts of $100M+ | Team: 16 Direct & Dotted Line | Divisional Leadership: Marketing, Demand, Solutions, Product, Engineering ACCOUNT WINS: F5, Avalara, Seattle Children’s Hospital, Allen Institute, Remitly, Kochava, Napster, Sound Commerce SELECTED ACCOMPLISHMENTS: Built 62+ executive relationships across 91 accounts, contributing to 68% account engagement and contributing to GCB’s YoY revenue growth by 47%+. Managed $100M business and outpacing Microsoft Azure and AWS in profitable operations. Consistently achieved and exceeded sales targets and goals: o Exceeded annual quotas from 110% to 137%. o Secured 2nd largest commit transaction in the PNW at $28M+. o Increased Google Cloud consumption by $539K, a 3% increase from the prior quarter.

Leading a team of solution sales executives, we won multi-year Fortune 100/500 contracts and displayed an innate ability to negotiate with C-level executives and drive market enthusiasm for maximum sales growth, digital innovation, and customer value. Millions in revenue growth was added by implementing sales and strategic growth initiatives. EXECUTIVE LEADERSHIP: Driving 57% YOY Growth | Quarterly Pipeline of >$25M+ | Reports: 7 Direct Sellers, 5 Dotted Line | Budget of $25M+ | Budget of $100M+ | 100+ Partners/Customers | Territory: North America | Divisions: Customer Data, Commerce, Marketing, Service SELECTED ACCOMPLISHMENTS: Drove and managed a quarterly pipeline of $25M+, ensuring attainment of individual and group contributions. Set foundation to spike revenue, driving a 57% YOY growth in 2018 alone. Negotiated and spearheaded numerous high-profile deals from start to finish, increasing transactions by 106%. Major Account Wins: Costco, Levi’s, Insight, Daimler, Nike.

Closing millions of dollars in new net revenue was possible because I trained, mentored, and managed a team of dedicated sales professionals and leveraged IBM as a global company to achieve business objectives. EXECUTIVE LEADERSHIP: Strategic Growth Initiatives | 125% Sales Growth | Won Fortune 100/500 Accounts | Reports: 5 Direct, 3 Dotted Line | Budget of $10M | 100+ Partners/Customers | Territory: North America | Divisions: IBM Watson Cognitive Engagement SELECTED ACCOMPLISHMENTS: Secured several multimillion-dollar sales contracts and achieved more than 125% of plan by setting goals and expectations, leading customer buying behavior, and identifying opportunities to lead strategic direction. Build top talent and strong team culture by attracting, developing, and retaining people in the right roles to exceed business goals and objectives. Serve as trainer and mentor to new sales reps and deliver outstanding service. Major Account Wins: Wells Fargo Bank, Western Union, PayPal, Geico

Repeatedly promoted through increasingly challenging positions, my sales excellence proved invaluable in managing sales benchmarks, leading teams, and achieving revenue targets. My key leadership sales roles included Sales Director of Commerce Solutions (2011 to 2023) and Software Client Leader (2006 to 2011). Recognized as “Best of IBM” in 2015. EXECUTIVE LEADERSHIP: SaaS Transaction Valued at $5M+ | Achieved 300%+ of Plan | IT & Line of Business Relationship Development | Reports: 15 Sales Managers | Budget of $25M | 500+ Customers | Territory: North America SELECTED ACCOMPLISHMENTS: Transformed underperforming sales team into high performers, with 100% of the team achieving quota targets and 2 achieving 300% of the sales plan. Created a strong sales culture built with trust and balanced performance. Delivered 303% and 306% of plan in 1H and 2H 2015, respectively, by optimizing territories. Secured more than $5M in revenue by closing the largest Software as a Service (SaaS) transition in North America. Managed key client relations with Costco, Intel, Safeway, T-Mobile USA, and Conway. Propelled $10M+ in software sales, enhanced executive relationships, and created end-to-end client-centric value propositions for IBM Software. Achieved up to 219% of plan by developing a strategic plan to deepen partnership with T-Mobile, understanding key strategic business initiatives. Positioned IBM solutions, resulting in outpacing the competition.

Overall account ownership for all software for sell to, sell through, and mobile relationship with T-Mobile USA. Responsible for overall customer satisfaction and financial accountability for $10.6 M sales quota and executive relationships Develop and lead the IBM software account strategy and act as the primary account contact for software solutions. Successfully achieved over 219% of plan in 2007 and 193% of plan in 2008. Work closely with the all service area representatives within IBM to identify and validate new opportunities. Establish and maintain new IT and line of business executive relationships. Create end-to-end client focused value proposition for IBM Software, tailored to the client's industry and specific business situation.

University of Arizona lacrosse team.