Craig Schultz

Associate Director, Media Strategy & Planning @ INNOCEAN USA

About

With over a decade of experience in digital marketing and media strategy, I currently serve as Associate Director, Media Strategy & Planning at INNOCEAN USA. My work focuses on designing and activating cross-channel strategies that optimize media mix, align with customer journeys, and drive measurable outcomes. Leveraging a data-driven and solutions-oriented approach, I collaborate closely with clients to deliver insights and guide strategic decision-making. My expertise lies in marketing strategy and social media, with a proven ability to translate KPIs into actionable optimizations that enhance media investment efficiency. I am committed to fostering innovation within my team and supporting client success through targeted strategies and effective campaign execution. My work is underscored by a passion for creating impactful, customer-centric media solutions.

Country

City

United States

Industry

Marketing & Advertising

Skill

Digital Marketing, Social Media, Marketing Strategy, Press Releases, Social Media Marketing, Event Planning, Public Speaking, Public Relations, Market Research, Film Festivals, Microsoft Excel, Media Planning, Marketing, Search Engine Positioning, Consumer Trends, Email Etiquette, SEO, Sponsorship Generation, Campaign Management, Social Media Advertising

Experience

Associate Director, Media Strategy & Planning

INNOCEAN USA

2022-2 - Present · 4 yrs 8 mos

- Design and activate impactful cross-channel strategies that optimize media mix, align with customer journeys, and drive measurable results - Build trusted client relationships by serving as a go-to expert, consistently delivering strategic insights and thought leadership - Agile and solutions-focused media professional with a proven ability to solve complex campaign challenges and deliver high-impact results under pressure - Expert at translating KPIs into strategic media optimizations and insights, improving media investment efficiency and effectiveness - Continually leverage data-driven and tech-forward solutions to optimize campaigns and enhance team performance

Integrated Media Supervisor - General Accounts

INNOCEAN USA

2019-9 - 2022-2 · 2 yrs 6 mos

- Negotiated with media partners to secure ~$1–2MM in added value - Led planning processes with clients through clear timelines, cross-functional collaboration, and strong communication - Conducted audience research and leveraged insights to develop media strategies and optimal channel mixes that drive KPI performance - Recognized as a platform UI expert; created and led team trainings on processes and best practices to improve efficiency - Synthesized media metrics and strategy to generate insights for continuous optimization and future investment guidance

Digital Marketing Manager

INNOCEAN USA

2017-6 - 2019-9 · 2 yrs 4 mos

Greater Los Angeles Area

- Acted as strategic liaison between Kia marketing clients and their media and creative agencies - Directed agency teams in developing audience strategies, channel mix recommendations, and performance reporting for cross-channel campaigns - Partnered with Kia and Data Science teams to evaluate media buying and measurement tools - Improved coordination with Kia’s creative agency and supported development of dynamic creative opportunities

Digital Media Supervisor, Toyota

Saatchi & Saatchi

2016-7 - 2017-6 · 1 yr

Greater Los Angeles Area

- Supervised two media planners on stewarding 40+ geo-targeted digital campaigns for the New York and Kansas City regions, totaling in the tens of millions of dollars in media investment - Optimized localized, data-driven strategies using custom DMP audience segments, sequential messaging, and dynamic creative resulting in a +6% KPI performance increase - Served as programmatic lead, driving audience development and A/B testing strategies - Audited and improved floodlight tracking for buyatoyota.com, strengthening KPI measurement and accountability

Digital Media Planner, Toyota

Saatchi & Saatchi

2014-7 - 2016-6 · 2 yrs

- Trained media planners on campaign management, analytical and planning tools - Used MRI-Simmons and Comscore tools to help strategize and plan various digital media campaigns - Designated lead working with Google engineers to ensure seamless transition of media buying platforms - Managed the data relationship between Acxiom and the after sales and TCUV campaigns - Collaborated across departments to ensure flawless dynamic creative launches for PSM and TCUV - Presented quarterly media optimization recommendations for PSM and TCUV - Toyota first; collaborated with TCUV media partner to generate an auto-first opportunity (eBay Brand Showroom)