Craig Wallace
Whisky Creation Leader - Master Blender - @ Diageo
United Kingdom
Menstrie
Wine & Spirits
Product Development, Whisky Blending, Sensory, SIngle Malts development, Distillation, Packaging, Management, Quality Control, Analysis, Commissioning, Packaging, FMCG, Beer, GMP, SAP, Sensory Evaluation, Customer Insight, Cross-functional Team Leadership, Fermentation, Marketing Strategy, Brand Management, Project Management, Alcoholic Beverages, Marketing Management
Experience

Whisky Creation Leader - Master Blender -
Menstrie
Master Blender: - Buchanans’ Scotch Whisky -Old Parr Scotch Whisky -Black and White Whisky -Windsor Whisky -Royal Challenge Whisky -Antiquity Blue Whisky Maturing inventory strategy - New Make and Wood Blending Quality Manager Strategic Whisky Projects Technical Expert Distillery design Innovation pipeline strategy Raw material innovation and strategy Cask innovation and strategy Chinese whisky/Indian Whisky expert

WHISKY SPECIALIST/ MASTER BLENDER
Buchanan's Two Souls - May 2019 - created and launched the worlds first Scotch Whisky finished in Tequila casks, leading the way in the next generation of whisky flavours. Zhong Shi Ji - April 2019 - working in collaboration with Janghe distiller's I launched the first Chinese Style Whisky perfected blended to suit the Chinese palate. Buchanan's Select Malt 15yo launch - media and customer launch in lead market(Mexico city) - March 2018 Black and White 12yo launch - India - October 2017 Whiskey Creator - Whiskey Union - as the Whisky Creator for Diageo's exciting new Whiskey Union venture I have recently launched the first Scotch blend - Smoky Goat in 2 European markets. As the whiskey creator I have also developed the brand story and been involved in marketing the product at launch - DOUBLE GOLD WINNER AT SAN FRANCISCO WORLD SPIRITS COMPETITION Master blender - Old Parr Master Blender, recently launched Old Parr Tribute in Latin America. This included media and off trade launch. Master blender activity for other Diageo brands. New Make Specialist - Working closely with production sites to ensure new make standards are as required going forward into mature inventory. Fully qualified new make sensory expert. Malt Whisky Specialist - Launched multiple malt whisky variants from Diageo range including instrumental role in growth of Singleton brand. Wood Science - key player in wood science and maturation research within Diageo Whisky Educator - Training of brand ambassador, marketing and sales team in Whisky blending and production. Sensory Expert - one of the most experienced members of the Whisky Specialist Sensory panel witin Diageo. Indian Malt Whisky - considerable experience in this field of new make and mature character as well as consumer insight. Project Manager - Managing Brand innovation, renovation and integration projects
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