Craig Wallace

Craig Wallace

Whisky Creation Leader - Master Blender - @ Diageo

Country

United Kingdom

City

Menstrie

Industry

Wine & Spirits

Skill

Product Development, Whisky Blending, Sensory, SIngle Malts development, Distillation, Packaging, Management, Quality Control, Analysis, Commissioning, Packaging, FMCG, Beer, GMP, SAP, Sensory Evaluation, Customer Insight, Cross-functional Team Leadership, Fermentation, Marketing Strategy, Brand Management, Project Management, Alcoholic Beverages, Marketing Management

Experience

Diageo

Whisky Creation Leader - Master Blender -

Diageo

LinkedIn
2021-2 - Present · 5 yrs 8 mos

Menstrie

Master Blender: - Buchanans’ Scotch Whisky -Old Parr Scotch Whisky -Black and White Whisky -Windsor Whisky -Royal Challenge Whisky -Antiquity Blue Whisky Maturing inventory strategy - New Make and Wood Blending Quality Manager Strategic Whisky Projects Technical Expert Distillery design Innovation pipeline strategy Raw material innovation and strategy Cask innovation and strategy Chinese whisky/Indian Whisky expert

Diageo

WHISKY SPECIALIST/ MASTER BLENDER

Diageo

LinkedIn
2006-3 - 2021-2 · 15 yrs

Buchanan's Two Souls - May 2019 - created and launched the worlds first Scotch Whisky finished in Tequila casks, leading the way in the next generation of whisky flavours. Zhong Shi Ji - April 2019 - working in collaboration with Janghe distiller's I launched the first Chinese Style Whisky perfected blended to suit the Chinese palate. Buchanan's Select Malt 15yo launch - media and customer launch in lead market(Mexico city) - March 2018 Black and White 12yo launch - India - October 2017 Whiskey Creator - Whiskey Union - as the Whisky Creator for Diageo's exciting new Whiskey Union venture I have recently launched the first Scotch blend - Smoky Goat in 2 European markets. As the whiskey creator I have also developed the brand story and been involved in marketing the product at launch - DOUBLE GOLD WINNER AT SAN FRANCISCO WORLD SPIRITS COMPETITION Master blender - Old Parr Master Blender, recently launched Old Parr Tribute in Latin America. This included media and off trade launch. Master blender activity for other Diageo brands. New Make Specialist - Working closely with production sites to ensure new make standards are as required going forward into mature inventory. Fully qualified new make sensory expert. Malt Whisky Specialist - Launched multiple malt whisky variants from Diageo range including instrumental role in growth of Singleton brand. Wood Science - key player in wood science and maturation research within Diageo Whisky Educator - Training of brand ambassador, marketing and sales team in Whisky blending and production. Sensory Expert - one of the most experienced members of the Whisky Specialist Sensory panel witin Diageo. Indian Malt Whisky - considerable experience in this field of new make and mature character as well as consumer insight. Project Manager - Managing Brand innovation, renovation and integration projects

Diageo

Project Manager(secondment)

Diageo

LinkedIn
2012-7 - 2013-8 · 1 yr 2 mos

Menstrie

Packaging development, Manage a project team, deliver projects on time, quality, cost

Diageo

Project Coordinator(secondment)

Diageo

LinkedIn
2011-1 - 2012-3 · 1 yr 3 mos

Cameronbridge Distillery

Comissioning new mashing area at Cameronbridge Distillery. Working as a shift manager during the comissioning phase. Coordinating health and safety activity during shutdowns and commisioning

Diageo

Quality Control Analyst

Diageo

LinkedIn
2004-8 - 2006-3 · 1 yr 8 mos

Leven

QC,Project activity and new product launch in sweetened products area

Diageo

Distillery Operator

Diageo

LinkedIn
1999-11 - 2004-8 · 4 yrs 10 mos

Cameronbrige

Worked in Central process area oif the biggest Scotch Whisky Distillery producing quality new make spirit for the best blended whisky in the world

Diageo

Quality Control Analyst

Diageo

LinkedIn
1998-6 - 1999-11 · 1 yr 6 mos

Cameronbridge Distillery

Raw Material, Production samples and New Make analysis

London Competitions

International whisky expert judge

London Competitions

LinkedIn
2025-3 - Present · 1 yr 7 mos
Meininger's International

International Whisky Judge

Meininger's International

LinkedIn
2023-6 - Present · 3 yrs 4 mos

Germany

Whisky judging

World Drinks Awards

International spirits judge

World Drinks Awards

LinkedIn
2022-10 - Present · 4 yrs

United Kingdom

International Spirits Judge

Education

Heriot-Watt University

Heriot-Watt University

LinkedIn

BREWING AND DISTILLING

1995 - 1999 · 4 yrs

Craig Wallace's Contact Information

Email

******@***.com

Phone

(**) *** ****

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