Craig Taylor

Responsible for building internal Salesforce Marketing Cloud Team. Leading the development of digital marketing strategies, including implementing automated customer onboarding journeys, directing the use of AI-driven communication, transforming reporting processes to focus on revenue, and creating personalized virtual agent journeys. The results have included significant improvements in efficiency, customer lifetime value, conversion rates and revenue.

ZAEN Marketing provided À la carte outsourced CMO services to non-profit, start-up and MIDCAP companies. I set strategic direction and managed media spend across multiple channels, including television, paid social, SEM/SEO, radio, email and paid partnerships. Additionally, I conducted market research that helped inform product positioning and messaging, resulting in successful campaigns that achieved lift online and on the shelf at national retailers like Target, Walmart, Home Depot & Lowes.

As a start-up team member, I optimized media ROI and re-platformed the WORX eCommerce site to help grow sales from $60M to $320M. I also created a unique Voice of the Customer process that identified and position successful and award winning new products year over year.

Achieved 75% increase in POS for the REMINGTON brand by identifying critical market trends before the competition driving new product innovation. I also helped produce a 200% increase in new product development productivity by implementing a Lean Sigma based process. As a member of the team responsible for channel development for products at Home Depot, Lowe's, Walmart, and other national retailers, I delivered successful gains in market share and shelf space.

I helped generate new business with Fastenal and Amazon.com, improved global fill rates by consolidating two European distribution centers, and recommended strategic plans for channel penetration for the Magna brand.