Craig Ruhoff

- Oversaw all demand planning activities for a complex and dynamic business unit worth $1.8B in annual revenue. - Managed team of Demand Planners based in the U.S. and Mumbai, India. Provided leadership and coaching in addition to employee onboarding, performance reviews and business continuity coverage. - Consistently partnered with senior leadership from across organization to address urgent business priorities and drive consensus on long-range volume forecasts through the Integrated Business Planning (IBP) process.

- Provided internal consulting services and advanced analytical support to supply chain teams focusing on inventory planning and management, demand forecasting and manufacturing network optimization. - Foundational member of a strategic distribution network project goaled with optimizing product flow and improving network efficiency. Directly led projects that delivered working capital savings and significant reductions in Inventory. - Oversaw the rollout of a new team focused on accelerating new product forecasting capabilities. Worked quickly to develop the team, build process sustainability and establish credibility with commercial partners. - Delivered direct margin expansion for the organization through manufacturing network optimization. - Developed and implemented organization wide reporting dashboards and data visualization solutions that allowed business partners to quickly understand key metric performance and make informed, data-driven decisions.

- Held primary demand forecasting ownership of 500+ items across six brand worth $2B in annual revenue. - Facilitated the monthly volume estimate process and partnered directly with senior leaders from across the business to validate long range plans and appropriately consider all possible risks and potential opportunities.

- Primary ownership of demand forecasting for Parts, Garments & Accessories business. - Continuously managed inventory levels to drive accelerated turnover, increased service levels, and reductions in unproductive product. - Key member of multiple category management teams focused on driving growth and profitability across multiple product lines. - Facilitated and led the monthly Sales, Inventory and Operations Planning (SIOP) review process.

- Partnered with Target’s Grocery divisions to develop regular pricing strategies aimed at driving sales and margin upside without jeopardizing price perception. - Key member of cross-functional team designed to drive traffic, relevancy and market share growth during key promotional timeframes. - Extensively analyzed promotional offers across multiple grocery categories and made recommendations on optimal discount structures, price points and elimination of ineffective offers.

- Developed and implemented regular and promotional pricing strategies across a variety of Target's Apparel and Accessory divisions. - Developed a comprehensive promotional strategy aimed at driving increased guest traffic and loyalty during previously dormant timeframes.

- Analyzed due diligence materials for potential acquisition transactions - Provided analysis on the capital positions of select peer companies - Responded to research requests from senior management on various competitors, industries, and strategic opportunities

- Analyzed financial trends within the apparel business - Made seasonal inventory recommendations to promote efficiency and profitability - Assembled weekly reporting for use by team members