craig dore

craig dore

marketing director

About

Marketing Executive at Really Great Brand Company

Country

south africa

City

cape town

Industry

marketing and advertising

Skill

business strategy, fmcg, brand management, strategy, customer insight, marketing strategy

Experience

brandamplify

strategy and implementation

brandamplify

2008-11 - 2009-1 · 3 mos

brandAmplify Marketing Consulting is a Brand Build Marketing Consultancy. Amplify Your brand performance from Strategy through to Implementation. www.brandAmplify.com

brandhouse beverages (pty) ltd

commercial planning manager

brandhouse beverages (pty) ltd

2005-1 - 2007-1 · 2 yrs 1 mo

brandhouse is a JV with Diageo, Heineken & Namibian Breweries

gilbeys distillers & vintners

marketing manager

gilbeys distillers & vintners

1995-1 - 2000-1 · 5 yrs 1 mo

This was an International Distillers & Vintner Company which then merged with UDV to create Diageo PLC

guinness udv

marketing manager

guinness udv

1998-1 - 1999-1 · 1 yr 1 mo
gsk

marketing director

gsk

2008-1 - 2008-12 · 1 yr

OTC Marketing, two of the Brands are Top 10 South African Consumer Brands. Steering the brand team to deliver great consumer marketing in a challenge regulatory enviroment.

diageo

smirnoff director rtc

diageo

1995-1 - 2007-1 · 12 yrs 1 mo

Smirnoff Trademark is owned by Diageo, this is a Diageo PLC complany

diageo

global route to consumer manager

diageo

2002-1 - 2003-1 · 1 yr 1 mo

Generate a commercial toolbox based on consumer Insights and thne embed this toolbox with Diageo Markets. The tools are measurable consumer facing initiatives and activity (BTL) that positively influences brand health and sales.

diageo

senior innovation manager

diageo

2001-1 - 2003-1 · 2 yrs 1 mo

Project Leader responsible for New Brand Development, from consumer needs and insights generation, liquid development, design & concept alternatives, brand marketing plans, research and product/supply commercialisation, ending in launch planning.

the really great brand company

marketing executive

the really great brand company

2009-2 - Present · 17 yrs 8 mos

Marketers of; Jack Daniels, Southern Comfort, Moet & Chandon, Hennessy, The Famous Grouse, Patron, Tullamore DEW, Belvedere Vodka, Glenmorangie, Macallan, Drambuie & Highland Park

the really great brand company

marketing director

the really great brand company

2009-2 - Present · 17 yrs 8 mos

Leader, thinker, strategist and consumer explorer for some of the world’s most desirable liquor brands

Education

sir pierre van ryneveld high school

sir pierre van ryneveld high school

1985-1 - Present · 41 yrs 9 mos

marketing

1988-1 - 1990-1 · 2 yrs 1 mo
cape peninsula university of technology

cape peninsula university of technology

marketing

1995-1 - 1999-1 · 4 yrs 1 mo

marketing

1991-1 - 1993-1 · 2 yrs 1 mo

craig dore's Contact Information

Email

******@***.com

Phone

(**) *** ****

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