craig aquino

Optimized the PPC Accounts of all consumer facing properties of NBTY, Inc. through keyword expansion and evaluation, and implementation of new strategies to achieve target ROI performance.

Create, manage, evaluate and adjust new strategies to increase performance of the core consumer companies of NBTY, Inc., with a focus on Puritan.com.

Responsible for monitoring EFT payments for medical claims for several groups of anesthesiologists. Responsible for verification of claims being paid correctly, and submission of both telephonic and written appeals in the event they were not paid correctly. Responsible for sending bills and collecting any existing balances from patients whose insurance did not cover an entire procedure.

Responsible for 1-800-Flowers Franchisees stores with retail marketing across a number of platforms to create incremental business to our brick and mortar locations. This includes social media, digital advertising, email marketing as well as conventional print media, direct mail and guerrilla marketing techniques. Assist Franchisees in the planning and execution of local community events including holiday open-house, wine and cheese parties, grand openings and more through in-store merchandising, decorating, and event planning guidance, as well as the production of marketing collateral for the event. Manage and oversee the creative development of all marketing collateral for our franchise and company owned retail presence, including but not limited to; emails, fliers, window posters, ad-slicks (for local print media) and brochures.

* Built and managed working relationships with top performing florists within strategic locations to ensure 1800Flowers.com’s order fulfillment requirements. * Improved participation in promotional activities, product penetration, and outbound order sending. * Managed the resolution of order disputes and billing discrepancies. * Increased membership satisfaction by setting up recurring calls with top accounts to review performance and offer additional business opportunities.

Activities and Societies: Tau Epsilon Phi Fraternity, Founding Member of "The Wad" (Binghamton University's First Comedic Newspaper