Courtney Schneider
Senior Specialist - Media Planning @ GNC
About
Welcome to my LinkedIn profile! I'm a results-driven digital advertising professional with expertise in budget forecasting, ad optimization, and creative strategies. I have managed domestic and international accounts, conducted audience and creative testing, and performed thorough keyword research. I excel at maximizing campaign performance through hands-on ad optimization and utilizing data-driven insights to drive impactful results. With a strong focus on optimizing resources and staying informed about competitive market trends, I ensure efficient allocation and strategic decision-making. Collaboration is key to my approach, as I work closely with agency partners, planners, and creative teams to execute seamless campaigns.
United States
Green Bay
Marketing & Advertising
Retail Media Network, Creative Management, Planning Budgeting & Forecasting, Creative Strategy, ROI Optimization, Account Management, Cross-team Communication, Quantum Optics, Managed Accounts, Creative Project Management, Pinterest, Paid Media Advertising, Data Analysis, Customer Engagement, Planning, Planning & Scheduling, Profit Maximization, Managing Creative Teams, Budget Analysis, Budgeting
Experience
Senior Specialist - Media Planning
GNC
- Supports development and execution of multi-channel media strategies across digital, audio, CTV, out-of-home, and partner activations to drive performance and maximize ROAS - Serves as the primary day-to-day liaison with our external media agency, including campaign planning, trafficking, optimization, and performance reporting - Translates business objectives into actionable media plans that drive qualified demand and brand visibility - Supports testing and innovation across channels, audiences, creative and landing page experiences - Contributed to the development of a Retail Media Network, enabling vendors to promote products using first-party data and audience targeting
Paid Media Specialist
SCUF Gaming
- Developed and executed ROI-focused advertising strategies - Oversaw Domestic and International ad accounts, optimizing for market-specific performance - Led creative ideation and collaborated cross-functionally to bring campaigns to life - Owned budget planning and pacing to drive efficient spend - Continuously tested audiences, creative, and emerging platforms to scale performance
Digital Advertising Lead
Custom Offsets
- Managed largest ad account from strategy to execution - Doubled account ROI in less than 3 months - Optimized campaigns for a seamless customer journey - Lead a team with data-driven strategy and recommendations - Collaborated with creative teams to produce new content
Digital Marketing Specialist
Northern Web Development
- Supported client digital strategy within a full-service marketing agency - Lead organic social media creation and execution - Developed website analytics reports to monitor performance and functionality - Built media plans and budgets for new and existing clients
Brand Merchandising Intern
Colony Brands, Inc.
Social Media Marketing Intern
Elle Branded
Education
University of Wisconsin-Whitewater
Advertising
Minor in Marketing
Courtney Schneider 's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles
Find Emails
Access verified email addresses for your target contacts.
657M+ emails
Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers
More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.