Courtney Peters

Scaled a brand from launch to acquisition, building a loyal customer base of 32,000 across digital platforms and a 40% repeat order rate. Led data-driven marketing activities including go-to-market strategies, lifecycle journeys, organic social media, paid media and events. Built and mentored a team of 13, including remote contractors, promoting cross-functional collaboration and efficiency. Spearheaded over 50 omni-channel marketing campaigns and was recognized by Meta and Klaviyo for outstanding creative. Leveraged campaign data and analytics to inform strategy, optimize performance, and drive future growth. Designed and launched over 28 collections of high-quality products receiving accolades from esteemed publications like Elle, Allure, The Today Show, Byrdie, and Chatelaine. Sold online and in over 50 retailers across Canada and the US, these products garnered 2,000 5-star customer reviews. Forged impactful partnerships with large brands including Knix, KOTN, AG, Redken and Nudestix, expanding brand influence and market reach. Prioritized giving back to the local community and donated $30,000 to support charity partner, Union Gospel Mission.

Led the full lifecycle of creative projects, managing timelines, resource allocation, and stakeholder alignment to ensure seamless execution and successful results. Managed social media accounts and content calendar, driving increased engagement and fostering a stronger online presence.

Organized events from conception to completion—sourcing venues, negotiating contracts, and onsite logistics—for both intimate and large scale events. Created and maintained organizational systems and processes that were shared across programs to maximize efficiency and alignment.