Courtney Morris

*Build and maintain trusted relationships with Airbnb Hosts, serving as their day-to-day point of contact and ensuring alignment with brand values and goals. *Design and lead Host enablement sessions (live and pre-recorded), coaching grassroots communities on social media best practices and storytelling. *Co-develop social playbooks and creative asset packs with internal and agency partners, guiding Hosts in creating compelling content that emphasizes community and economic empowerment. *Manage deliverables across Community, Policy, Marketing, PR, and Legal teams, coordinating with external agencies to align strategies, reporting, and content rollout. *Plan and execute local engagement events—including Host Mixers, Services & Experiences Showcases, and cross-functional engagement sessions—driving community connection in Los Angeles.

Driven is a cultural media platform that was built to meet a clear gap in the market - a scalable platform for a passionate, underserved automotive audience. As legacy media declines and social platforms become saturated with low-quality AI-generated content, Driven is delivering premium storytelling, deep community engagement, and recurring revenue at the intersection of culture and commerce. Led by an all-star team and supported by top-tier brand and talent partners, the platform empowers Creators, delivers measurable value to brands and builds long-term equity in the space. * Leading talent strategy for DRIVEN, a new global automotive content platform. * Recruiting and managing top automotive creators, influencers, and ambassadors. * Negotiating creator agreements, including revenue-sharing, development deals, and content licensing with creators and production companies. * Building and nurturing long-term relationships with talent to align with DRIVEN’s brand. * Advising on app features to ensure a creator-friendly platform that reflects the needs of content creators. * Shaping DRIVEN’s overall talent vision and building infrastructure to scale the program.

* Conceptualized and executed over 200 engaging TikTok videos focused on historical storytelling, resulting in a follower increase of 155,000 on TikTok within two years. * Cultivated a robust online community by growing Facebook followers to 180,000 and Instagram followers to 41,000 through consistent engagement strategies and compelling content. * Collaborated with leading home improvement brands such as Home Depot and Wayfair to execute sponsored campaigns that seamlessly integrated products into authentic narratives while maintaining audience trust. * Researched and curated over 50 historical topics for video presentations ensuring accuracy through diligent fact-checking processes that enhanced credibility among viewers. * Analyzed social media trends including viral sounds and duets to adapt content strategies effectively, achieving a 50% increase in engagement rates across all platforms. Skills: Content Creation, Social Media Strategy, Influencer Marketing

Since 2017, I have led the Special Events team for the Annual Atwater Village Tree Lighting Festival in Los Angeles, CA. As the head of this cherished holiday tradition, I orchestrate an event that unites the community, bringing joy to residents, visitors, and local businesses. My leadership has earned over 10 commendations from the Los Angeles City Council, Mayor’s Office, LA County Board of Supervisors, California State Assembly, and Congress. I continue to drive this initiative each season. * Spearheaded the Annual Atwater Village Tree Lighting Festival, successfully uniting over 5,000 community members and local businesses while enhancing community spirit and engagement through this cherished holiday tradition. * Increased average donations for the festival from $50 to $750 by implementing targeted fundraising strategies that attracted high-value donors contributing four- and five-figure amounts each season. * Collaborated with local government agencies including City Council and Police Department to secure necessary permits and ensure public safety throughout the event's execution, resulting in zero incidents reported during the festival. * Planned and executed a seamless 3-hour stage show by booking diverse performers and managing schedules effectively; received positive feedback from attendees for entertainment quality and organization. * Developed strong vendor relationships through effective communication strategies that ensured high-quality service delivery during the event while maintaining operational efficiency throughout all festival activities. Skills: Event Management, Fundraising Strategy, Community Engagement

*Developed and pitched a diverse roster of talent and influencers for high-profile brand deals with automotive brands including Dodge, Rivian, Castrol, and more. Facilitated these partnerships to enhance brand visibility, drive engagement, and maximize influence through strategic matchmaking and collaboration. Used data driven analytics to evaluate campaign performance. * Managed approximately 160 talent, overseeing all aspects of contract negotiation, project execution, and comprehensive campaign management. This included the coordination of experiential events, press events, social media campaigns, and both long and short-form content to ensure alignment with brand objectives and the achievement of campaign goals. * Engaged with talent early in their production process to build and sustain both personal and professional relationships, fostering a positive and productive working environment. * Tracked influencers and emerging talent to identify and strategize partnership opportunities, ensuring efficient and effective collaborations that drive mutual success. * Cultivated strong relationships with a wide range of internal and external stakeholders, including executive producers, lawyers, agents, managers, and publicists, to develop and execute a holistic talent management strategy. * Navigated and resolved potential talent crises, addressing issues such as personality conflicts and contractual disputes to maintain positive relationships and ensure smooth operations. * Cross-functional Team Leadership - Provided strategic counsel to Discovery executives on talent strategy, offering recommendations for both short-term and long-term talent-related strategies to maximize contractual rights and business outcomes. * Accompanied and managed talent at Discovery and corporate events, including marketing and ad sales shoots, Upfront presentations, and Television Critics Association (TCA) events, ensuring seamless execution and representation.

-Represented the Atwater Village community on the Atwater Village Neighborhood Council (AVNC), advocating for the needs of residents in Northeast Los Angeles. -Engaged with local residents, businesses, and stakeholders to address key issues like public safety, transportation, parks, and urban planning, driving solutions for community concerns. -Volunteered as an elected board member, collaborating with fellow council members to enhance the quality of life in Atwater Village through focused advocacy and action. -Led AVNC initiatives that organized neighborhood events, supported local businesses, and promoted cultural activities, boosting the community's social and economic vitality. -Ensured transparency and inclusivity in decision-making by adhering to the city’s governance guidelines and maintaining open communication with residents. -Facilitated public meetings and outreach efforts, providing a platform for residents to voice opinions and actively shaping the future of the neighborhood. -Co-chaired the AVNC board for 8 years, guiding a team of 17 dedicated members to drive impactful community initiatives. -Represented South Atwater residents for 9 years, advocating for their specific concerns and ensuring their voices were heard in the council’s decision-making processes. -Advocated for animal welfare as Animal Services Liaison for 6 years, promoting responsible pet ownership and community awareness on related issues. -Spearheaded Outreach and Communications efforts for 7 years, increasing community engagement, enhancing transparency, and fostering active involvement in AVNC activities. -Organized and managed the annual Tree Lighting event for 5 years as the committee chair, strengthening community bonds and celebrating local traditions. After my tenure, I co-founded Atwater Village Events to continue the legacy of the event moving forward.

-Led a casting team, including Casting Producers, associates, and editors, in developing and executing a comprehensive casting strategy to identify and recruit former cheerleading champions who possessed compelling stories, dynamic personalities, and exceptional talent for a reality television show. -Utilized industry connections, social media platforms, and targeted outreach efforts to identify potential candidates who had achieved notable success in the world of cheerleading and could bring star power to the show. -Collaborated with celebrity talent and their representatives to align casting choices with the overall vision of the project, ensuring that the selected cheerleading champions complemented and enhanced the celebrity talent's involvement in the show. -Coordinated and conducted auditions, interviews, and screen tests with potential candidates, evaluating their cheerleading skills, on-camera presence, and ability to engage and captivate audiences. Worked closely with NBCUniversal executives to create compelling pitch reels showcasing competition videos, interviews with potential cast, and detailed storylines to secure network buy-in and support for the project.

-Conducted extensive outreach and research to identify individuals within communities who have made significant positive impacts or contributions, aligning with Hyundai's concept of showcasing real people making a difference. -Coordinated interviews and casting sessions with potential candidates, ensuring that their stories and experiences authentically reflect the theme of community impact and resonate with the audience. -Collaborated with the creative team at Buzzfeed to select individuals whose stories are compelling, genuine, and representative of Hyundai's commitment to highlighting everyday heroes and community champions in the commercial.

-Executed the casting strategy for "America's Got Talent," Season 14 collaborating closely with producers and network executives to ensure alignment with the show's vision and objectives. -Conducted extensive nationwide and international searches to discover and recruit a diverse range of talented performers, including singers, dancers, magicians, comedians, and other unique acts. -Managed the audition process, organizing and overseeing regional auditions, callbacks, and final selections to identify the most captivating and memorable acts for the show. -Worked closely with selected contestants throughout the pre-production phase, providing support, guidance, and resources to help them prepare for their performances on the "America's Got Talent" stage.

Hired through McNulty Casting as a freelance Talent Producer/Casting Producer for the NBC series "World of Dance". -Sourced and recruit top-tier dance talent from around the world, leveraging industry connections, scouting events, and online platforms to assemble a diverse and dynamic pool of contestants for "World of Dance." -Coordinated the audition process, managing logistics such as venue selection, scheduling, and participant communication to ensure a smooth and efficient experience for all involved. -Collaborated with the show's producers, choreographers, and casting team to find standout performers and potential fan favorites, providing input and recommendations based on talent evaluations and industry expertise. -Fostered relationships with selected contestants throughout the competition, serving as a liaison between talent and production to address any concerns, provide support, and facilitate their journey on "World of Dance" from auditions onward.

Hired as a Casting Director to find cheerleading squads nationwide to participate in a series for SNAPCHAT produced by the NBCUni Digital Lab.