Courtney Adams

Throughout my career, I have achieved meaningful accomplishments. However, if your only lens is the positions I've held, you can't know the genuine dedication & enthusiasm I bring to my work. So, please, let me introduce myself with more about me that you can't get from my career on paper.I'm a retail technology, supply chain, and grocery enthusiast. I sell what I believe in and work diligently to spread the word about a good product that makes financial sense and has a strong ROI.Throughout my career, I've learned that titles tell only part of the story. They reflect where I've been, but not the curiosity, resilience, and passion I bring to every opportunity. Today, I serve as Vice President of Marketing at Birdzi, where I lead brand, growth, and go-to-market strategy for a company helping grocery retailers better understand their customers and turn data into action. I believe the best marketing doesn't create noise, it creates clarity, builds trust, and helps people solve real business problems. I've built my career across construction, media, software, research, retail technology, sales, customer success, and now executive marketing. That diverse experience has shaped how I think: customer-first, data-driven, and focused on measurable business outcomes. I'm passionate about retail, grocery, emerging technology, & the intersection of data, customer behavior, & innovation. Whether developing thought leadership, launching new products, creating demand generation strategies, or building industry partnerships, I enjoy connecting ideas with action. Connection, integrity, & empathy are the values that guide both my professional and personal life. I believe the best results come from listening first, collaborating openly, & helping others succeed. Trade shows & industry events remain one of my favorite parts of the job. There's no substitute for learning directly from retailers, partners, & industry leaders who are solving today's biggest challenges. Outside of work, I'm committed to giving back to the grocery industry. I chair the Website and Industry Lunch Committees for The Illuminators, an educational foundation supporting the Western Association of Food Chains (WAFC) and California Grocers Association (CGA). I also serve as a Lead Volunteer for NextUp Carolinas, helping support and develop the next generation of women leaders. I hold a Bachelor's degree in Psychology from North Carolina State University & am a certified Firneo Partnership Leader, & Tactical Conversations Coach. Estoy aprendiendo español porque me encanta el idioma.