Courtney Vandenberg

As a member of MDSkin's Clinical Advisory Committee, we convene internally to review safety protocols, test new treatments and products, and carefully select them before launching at our four locations. This strategic approach ensures we remain current with training and education, maintaining the highest standards across all our locations.

With a deep understanding of the aesthetic industry, Courtney leads comprehensive marketing initiatives that enhance brand visibility and customer engagement. Develops and executes marketing strategies, overseeing digital marketing teams—including advertising, social media, SEO, and design—to drive cohesive and impactful marketing efforts. Courtney's responsibilities include planning campaign strategies, educating the team on effective tactics, organizing promotional events, leading brand/influencer partnerships and promotional planning, including successful sales initiatives and new patient incentives. Her marketing strategies have driven remarkable growth, resulting in a substantial increase in new patient acquisition. ABOUT GAWLEY COMPANIES The Gawley Companies are a portfolio of premier skincare, aesthetics, and cosmetic and reconstructive surgery providers and include: MDSkin, North Scottsdale Outpatient Surgery Center, and Gawley Plastic Surgery. Committed to the company's vision of skin health - our providers curate a personalized experience for each patient to meet their goals.

Specializing in strategic marketing and brand development. Courtney oversees advertising and social media agencies, content organization, new patient generation, coordinates features and write-ups, and excels in storytelling and brand positioning. Gawley Plastic Surgery is a luxury and premier plastic surgery practice in Arizona. ABOUT GAWLEY COMPANIES The Gawley Companies are a portfolio of premier skincare, aesthetics, and cosmetic and reconstructive surgery providers and include: MDSkin, North Scottsdale Outpatient Surgery Center, and Gawley Plastic Surgery. Committed to the company's vision of skin health - our providers curate a personalized experience for each patient to meet their goals.

Leading the company's rebranding project, preparing it to launch franchises across the United States. Leading brand direction, website design, logo creation, messaging, visual marketing and storytelling. Creating cohesive and compelling brand experiences that resonate with customers, driving business growth and success.

Strong focus on driving sales and fostering growth. Led sales goals for individual team members and the practice, ensuring targets were consistently met. Managed lead generation efforts and cultivated brand partnerships with aligned businesses, enhancing the practice's reach and reputation. Also assisted with community outreach and event planning, strengthening the practice's presence within the community. Worked closely with vendors, introducing new promotional strategies and coordinating quarterly promotions to drive engagement and growth. Educated the team of aesthetic professionals and reported on KPIs and ROI to ensure goals were achieved. Assisted with hiring and onboarding new staff members and played a key role in launching new treatments.

Launched new practice and led a team of five aesthetic providers. Responsible for planning sales goals and initiatives, forecasting sales, and ensuring the practice stays on track to meet its targets. Managed vendor relationships and drove marketing campaigns to attract new patients. Also launched new products and services, managed schedules, and oversaw goal planning for the staff. Additionally, led the organization of promotional events with partners, enhancing brand visibility and engagement.

Assisted customers in a face paced environment while possessing strong product knowledge Focused on high product sales, store associate training, and retail merchandising