Courtney S.

As Digital Marketing Executive at Destination Wollongong, I develop and deliver creative, results-driven digital strategies that showcase the region and strengthen its brand. I lead content creation across social, web and email, manage paid social campaigns, collaborate with influencers and creators, and work closely with internal teams to bring campaigns to life. With a strong focus on storytelling, community engagement and brand consistency, my work aims to inspire visitors, support local businesses, and share what makes Wollongong special.

As Social Media Marketing Specialist at Experience Co, I managed end-to-end social media for more than 60 accounts across multiple platforms, supporting brands including Skydive Australia, Reef Unlimited, Treetops Adventure and Wild Bush Luxury. The role involved content creation, short-form video editing, copywriting, community management and influencer marketing across multiple business units. Working in a fast-paced environment, I balanced diverse brand voices while contributing to broader marketing initiatives and delivering engaging, on-brand content at scale.

As a Social Media Strategist at House of Social, I worked across a diverse range of clients to deliver tailored social media strategies and hands-on content execution. I created and scheduled platform-specific content, wrote copy for social, blogs and websites, and developed strategic frameworks with clear objectives and measurable goals. The role strengthened my ability to adapt across industries while balancing strategic thinking with day-to-day delivery.

As Marketing and Events Manager at The Fraternity Club, I led marketing and event promotion across digital and traditional channels, combining hands-on content creation with strategic planning. I managed social media, advertising, website content and marketing collateral, coordinated events and in-venue activations, and worked closely with internal teams, suppliers and media partners. The role built a strong foundation in multi-channel marketing and events management within a fast-paced hospitality environment.

As Marketing and Communications Coordinator at itravel, I built a strong foundation in tourism marketing through hands-on digital and communications work. I managed social media and EDMs, supported multi-channel campaign delivery, maintained website content, and developed tailored social and communication strategies aligned with business goals. Working closely with internal teams and external partners, I helped deliver consistent, engaging brand messaging and discovered my passion for destination and travel marketing.

As Marketing and Website Assistant at ParkTrent Properties Group, I supported digital marketing activity across web, email and social media, building strong foundational skills in content management and campaign execution. I maintained website content, assisted with email marketing, contributed to social media strategy and content creation, and conducted competitor analysis. The role provided hands-on experience with key marketing tools and platforms and laid the groundwork for my career in digital marketing.

As an Academic Tutor at the University of Wollongong, I led tutorials for second- and third-year marketing subjects, including Head Tutor roles in Marketing Communications and Advertising and Advertising Practice and Creative Strategies. I facilitated engaging discussions, assessed student work, managed academic administration, and supported subject coordinators in delivering learning outcomes. The role strengthened my leadership, communication and organisational skills while deepening my practical understanding of marketing theory.

Following a six-month internship, I continued with Jurlique as a Freelance Global Digital Coordinator, supporting the digital marketing team across global campaigns. I created on-brand digital and social content, assisted with social media management and optimisation across markets, and monitored brand mentions to inform strategy. The role strengthened my experience in content creation and social media strategy within a global business environment.

As Global Digital Intern at Jurlique, I gained hands-on experience supporting digital marketing and brand communications for a global beauty brand. I contributed to blog content, assisted with social media management and digital campaigns, and monitored online brand mentions and sentiment. The role helped translate academic knowledge into practical skills and sparked my passion for digital marketing in a global environment.