Courtney Merfeld

Vice President, Influencer Marketing & Partnerships @ Thrive Market

About

Skilled and versatile marketing leader with extensive experience in business development, influencer marketing, partnerships, publicity, and organic+ paid media at a leading e-commerce startup. Proven ability to drive results and awareness in the sports, entertainment, and health and wellness verticals. Excels in the fast paced, ever-changing digital landscape and inspires teams to execute at the highest level.

Country

United States

City

Los Angeles

Industry

Health, Wellness & Fitness

Skill

Data Analysis, Business Analysis, Sports Marketing, Sponsorship, Sports, Media Relations, Publicity, Event Management, Sports Writing, Sponsorship Sales, Sports Management, Entertainment, Social Media, Facebook, Press Releases, Marketing, Public Relations, Social Media Marketing, Social Networking, Leadership

Experience

Vice President, Influencer Marketing & Partnerships

Thrive Market

2024-10 - Present · 2 yrs

Sr. Director, Business Development & Strategic Partnerships

Thrive Market

2015-9 - Present · 11 yrs 1 mo

Greater Los Angeles Area

Thrive Market is the fastest growing health e-commerce site in history and the the first socially conscious online store offering the world's best-selling natural and organic products at wholesale prices.

Public Relations and Marketing

the delisle group

2014-9 - 2015-8 · 1 yr

San Francisco Bay Area

Inspired by 15 + years of expertise connecting, creating and experiencing once-in-a-lifetime events in the world of sport, entertainment and culinary, the delisle group was founded to re-inspire and give back by helping others create their own unique experiences - personally or professionally. If you are looking for ideas for client retention, in need of high-end VIP hospitality, want to create a cherished family memory or just connect with some of the most well-known, talented celebrities or athletes in the world who inspire and do good, helping others build memories is the cornerstone of the delisle group.

MLB Sydney, Media and Player Liaison Officer

Moore Sports

2014-1 - 2014-6 · 6 mos

Sydney, Australia

Manage the promotion/ marketing/ player and media relations for the 2014 Major League Baseball Opening Series Games in Sydney, Australia at the Sydney Cricket Ground in March between the Los Angeles Dodgers and the Arizona Diamondbacks.

Vice President, Events and Publicity

CMPR

2013-1 - 2013-11 · 11 mos

Served as the Vice President of Events and Publicity and oversaw CMPR EVENTS-- creating, producing, managing, and executing all event logistics for over 30 sports and entertainment events a year including, Tony La Russa’s Leaders and Legends event, Jamie Foxx’s 3 on 3 Charity Basketball Tournament, the Harold Pump Foundation Gala, Reggie Jackson’s Celebrity All Star Classic, and more.

Director, Sports and Events

CMPR

2008-8 - 2013-1 · 4 yrs 6 mos

CMPR is a sports and entertainment, publicity, marketing and PR agency based in Los Angeles. CMPR offers an out sourced solution for publicity, marketing, promotions, special events, award campaigns, crisis management, media relations, red carpet management and media training to many of the top names in the sports and entertainment industry. These names include: ESPN, NBC, CBS, Mark Burnett Productions, Reveille, Sugar Ray Leonard, Holly Robinson-Peete, Donald Trump, Pete Sampras, Eddie Cibrian, and more.