Courtney Louch

Chief Marketing Officer @ Primal Pet Group

About

CMO with a General Manager mindset and deep experience scaling mid-market brands across DTC, eCommerce, and national retail. I build modern, data-driven marketing organizations that turn brand equity into revenue growth, margin expansion, and enterprise value.My background spans multinational CPG, PE-backed businesses, and high-growth challenger brands. Across those environments, I’ve partnered with CEOs, CFOs, and Sales leaders to ensure marketing is tightly connected to business outcomes.I strive to be a collaborative, insight-driven leader who thrives in ambiguity, builds high-performing teams, and balances bold creative thinking with operational rigor. I’m especially energized by brands at an inflection point, where strategy, storytelling, and execution can unlock the next phase of growth. I believe the best marketing is both creatively inspiring and commercially accountable.

Country

United States

City

Greater Chicago Area

Industry

Marketing & Advertising

Skill

Data Analysis, Competitive Analysis, Analytics, Marketing Strategy, Cross-functional Team Leadership, Marketing, Strategy, Strategic Planning, Customer Insight, Business Strategy, Analysis

Experience

Chief Marketing Officer

Primal Pet Group

2024-12 - Present · 1 yr 10 mos

$200MM revenue business Chief architect of the consumer brand experience, leading the end-to-end value chain from product concept to community connection, fusing innovation and powerful communications to deliver profitable growth. Product Innovation & Insights: Built breakthrough pipeline delivering the #1 premium pet launch in 2024 with over 4K retail locations, 70% new to brand consumers, and margin accretive profile Brand Marketing, Creative & Storytelling: Drove record brand strength through new product positioning, messaging and creative, improving brand awareness by over 30% while lifting purchase intent. Brand campaign recognized with 6 ADDY awards. Digital & eCommerce: Unleashed mobile-first, omni-channel growth engine driving scaled eCommerce growth and market share gains Performance Marketing & Growth Ops: Built agile, data-informed model across paid, SEM/SEO, influencer/creator, and social delivering ROI multiples and performance metrics above benchmarks Merchandising & Retail Amplification: Created engaging retailer programs and merchandising experiences to drive trial and velocity Transformed marketing from a cost center to a revenue engine by reorienting the organization to be consumer-first and scaling omni-channel investment