Courtney Davis

Executive Product Marketer, Global @ Pearson

About

Strategic and results-oriented marketing professional with deep experience in the educational publishing and digital learning technology industries. Skilled at developing compelling go-to-market strategies, launching products that meet real customer needs, and driving adoption at scale.Proven ability to lead cross-functional teams, align stakeholders across marketing, product, and sales, and deliver measurable business impact through targeted messaging, customer insights, and market development initiatives.Expert in turning complex solutions into clear value propositions, enabling sales teams, and building customer advocacy. Passionate about creating meaningful learning experiences through innovative product marketing strategy and execution.

Country

City

United States

Industry

Higher Education

Skill

Educational Technology, Artificial Intelligence (AI), Business Insights, Product Naming, Product Launch, Presentations, Positioning (Marketing), Marketing Analytics, Go-to-Market Strategy, Case Studies, Product Marketing, Content Strategy, Product Vision, Analytics, Vendor Management, User Interaction, Product Management, Market Segmentation, Key Performance Indicators, Competitive Landscape

Experience

Executive Product Marketer, Global

Pearson

2025-6 - Present · 1 yr 4 mos

Worldwide

Executive Product Marketer, United States

Pearson

2022-1 - 2025-5 · 3 yrs 5 mos

United States

An award-winning marketing executive with a strong track record in driving sales growth and market share. Expert in launching high-profile products using data-driven go-to-market strategies, product positioning, and competitive analysis. Skilled in cross-functional collaboration with product, marketing, and sales teams to execute impactful initiatives. Lead and mentor marketing colleagues while managing PCA student interns to develop future marketing talent.

Director Of Strategic Partnerships

Partner in Publishing

2017-1 - 2022-1 · 5 yrs 1 mo

United States

Results-driven leader with a proven ability to manage teams, build strategic partnerships, and drive market growth for industry-leading brands, driving transformation and growth across K–12 and higher education. Skilled in aligning marketing strategies with business goals, leveraging data-driven insights, and optimizing go-to-market execution. Experienced in leading cross-functional teams to deliver impactful marketing solutions that enhance brand positioning and revenue. Skilled in leading high performing teams to success for industry-leading brands, driving transformation and growth across K–12 and higher education, Develop tailored strategies to provide successful campaigns through product marketing, go-to-market strategy, lead generation, customer support, market development, market research, customer service, technology onboarding, video development, contingency-based search, marketing automation and recruiting.