Courtney Atwater

-Manage a multi-million-dollar marketing budget, driving significant revenue growth through strategic Amazon advertising and retail media execution. - Develop and execute content strategies that enhance PDPs and A+ content, leading to a 55% increase in glance views, contributing to improved brand visibility and customer engagement across key product lines. - Led advertising initiatives across a multi-branded portfolio, tailoring strategies to varying brand objectives and growth stages. - Collaborate closely with the sales team to ensure alignment between digital marketing efforts and sales focused results, driving strategic PDP enhancements that led to sales growth. - Partner with the photo studio to plan, build out, and execute content needs for the season, organizing and overseeing photo shoots to produce high quality assets. - Provide data-driven insights and executive summaries to leadership, translating complex performance metrics into actionable strategies and influencing high level decision making. - Contribute to strategic planning, best practice development, and process improvements, streamlining operations and increasing efficiency across digital channels.

- Managed a national multi-branded portfolio across key digital accounts, including Amazon, Walmart.com, Zappos, Stitch Fix, Lord & Taylor, and Zulily, driving growth and brand visibility. - Grew Walmart.com business 4x YoY, achieving a $1M+ business by identifying and capitalizing on white space opportunities and expanding product presence. - Stayed ahead of industry trends and evolving product standards, continuously adapting strategies to maintain a competitive edge. - Created and executed targeted marketing campaigns across Amazon and Walmart.com, driving profitable returns and increasing brand recognition. - Successfully launched Nike and 3Brand on Zulily and Stitch Fix, managing all aspects of product introduction and go-to-market strategy. - Oversaw and mentored direct reports, ensuring efficient order file maintenance, PO tracking, and site experience management to enhance operational efficiency.

- Analyzed account performance and identified reorder opportunities, providing strategic recommendations to buyers to maximize sales. - Maintained daily communication with buyers, addressing sales trends, shipping logistics, and delivery challenges to ensure smooth operations. - Coordinated and managed market appointments, facilitating key brand and buyer engagements. Played a key role in growing Amazon into a $7M account, supporting sales initiatives and inventory management. - Contributed to the YoY growth of Zappos, Stitch Fix, and Kidbox, assisting in merchandising strategies and account expansion efforts.

- Compiled and presented weekly retail sales recaps for Amazon, Zappos, and 6PM, providing actionable insights to drive sales strategies. - Audited Amazon’s online presence, identifying opportunities to enhance the customer experience and optimize product visibility. - Collaborated with cross-functional teams to improve workflow efficiency and streamline operational processes. - Managed bulk order tracking across multiple retailers, ensuring accurate shipping and delivery updates to maintain smooth fulfillment operations.