Courteney Webb

Marketing Manager @ BIKALOT

About

I specialise in building and evolving sports and lifestyle brands through creative storytelling, visual identity and digital marketing. With a background in both visual arts and elite sport, I specialise in building digital presence for brands in the cycling, outdoor and performance space. My work focuses on translating brand identity into visual campaigns, partnerships and content that resonate with active communities. After completing a Bachelor of Arts Honours degree at the University of Cape Town, I began my career with South African cycling apparel brand Ciovita, working across athlete partnerships, campaign development and photoshoot production. Alongside this, I pursued professional cycling internationally, competing in Europe and Australia and representing South Africa at World Championship level. This experience shaped the discipline, adaptability and industry insight I bring into my work today. I later expanded my marketing experience in the renewable energy sector before moving into my current role as Marketing Manager at Bikalot, distributors of Cadence Nutrition, ASS MAGIC and SP Connect. My role spans digital marketing, brand storytelling and creative direction across multiple brands. Recently, I led the rebrand of Cadence Nutrition, overseeing brand direction, visual identity, packaging design and the rollout of a multi-touchpoint campaign communicating the new brand across digital platforms, PR and community channels. I enjoy shaping ideas from concept through to execution, particularly where strong visual identity and authentic storytelling can strengthen a brand’s connection with its audience. Long term, I am especially interested in the strategic side of brand building, helping sports and outdoor brands define their voice and grow meaningful communities.

Country

South Africa

City

Cape Town

Industry

Marketing & Advertising

Skill

Digital Media, Search Engine Optimization (SEO), Analytical Skills, WordPress, Web Design, Graphic Design, Marketing, Athlete Management, Email Newsletter Design, Canva, Email Marketing, MailChimp, Page Layout, Social Media, Administration, Creative Thinking, Production Art, Administrative Assistance, visual theory

Experience

Marketing Manager

BIKALOT

2024-10 - Present · 2 yrs

City of Cape Town, Western Cape, South Africa

Brand Ambassador

CIOVITA

2020-1 - Present · 6 yrs 9 mos

City of Cape Town, Western Cape, South Africa

I’ve worked as a Brand Ambassador for CIOVITA for 5 years, acting as a bridge between the brand and my local cycling community as well as my online audience. My focus is growing brand visibility through social storytelling, community interaction and event presence, while also contributing product feedback and supporting campaign launches to build trust and long term loyalty. This role also includes assisting with photoshoots as on-camera talent.

Athlete Manager & Marketing Assistant

CIOVITA

2021-1 - 2022-4 · 1 yr 4 mos

Cape Town, Western Cape, South Africa

- Ambassador /Sponsored athlete management - Part of the planning, briefing and execution of marketing campaigns (from ideation all the way through to execution) - Planning and co-ordination of campaign photoshoots - lifestyle and studio - Assistance Brand's social media (Instagram and Facebook) - Planning and overseeing of all contests, giveaways, and other digital projects. - Graphic Design for social media platforms (Canva)

Retail Assistant

CIOVITA

2019-12 - 2020-12 · 1 yr 1 mo

Cape Town, Western Cape, South Africa

Marketing Assistant

EOR In Africa

2024-7 - 2024-10 · 4 mos

Stellenbosch, Western Cape, South Africa

𝗘𝗢𝗥 𝗶𝗻 𝗔𝗳𝗿𝗶𝗰𝗮, AltGen's sister company, provides tailored solutions for businesses across the continent, specialising in Employer of Record (EOR), Professional Employer Organisation (PEO), Recruitment and Payroll services. In my role, I contributed to various marketing and design projects, including: - Logo Design - Collaborating on the development of the brand identity - Assisting with the planning, briefing, and execution of marketing campaigns - Designing and launching EOR in Africa's social media presence, particularly on LinkedIn - Creating print media designs for an airline magazine publication - Designing various branded products such as business cards and mailers - Design and development of the company’s website (Wordpress - Avada theme)

Marketing Assistant

AltGen South Africa

2023-10 - 2024-10 · 1 yr 1 mo

Cape Town, Western Cape, South Africa

AltGen is a leader in Renewable Energy recruitment, consulting and employment services throughout Africa. In my role, I contributed to various marketing and design projects, including: - Digital and physical product design (brochures, business cards, advertisements etc) (Adobe Illustrator) - Assisting with the planning, briefing, and execution of marketing campaigns - Graphic design for social media platforms (Adobe) - Daily LinkedIn account management, media design and posting (particularly on LinkedIn with a focus on increasing followers, engagement rate and traffic to the website) - Event partnership negotiation, backlink building - Creating print media designs for airline magazine publications - Email Marketing Services (Build and create visually appealing email designs that are optimised for desktop and mobile viewing.), communications and campaign building (Mailchimp) - Maintenance of the company’s website and job-board (WordPress - Elementor theme, Wordpress Job Board) - Website analytics (Google Console & Analytics)

Freelance Marketing

2022-5 - 2023-10 · 1 yr 6 mos

South Africa

- Email Marketing Services (Build and create visually appealing email designs that are optimised for all desktop and mobile viewing.), communications and campaign building - Email flow building to optimise client experience when joining the coaching platform - Social Media management (Instagram and Facebook posting and engagement) - Graphic design (flyers/posters/online products) - Blog formatting