Courteney Lee

- Curated press trips for media and content creators by identifying unique opportunities for destination storytelling, building itineraries, managing all trip logistics and developing relationships with local businesses and partners - Handled all media relations for a large-scale event including drafting press releases, media outreach/managing inbound media requests, liaising with sponsors/partners, and planning the media preview event, resulting in coverage across print, broadcast, digital and social platforms - Drafted media materials including pitch notes, press releases, media fact sheets, key messaging and media briefs for external partners

- Developed and executed PR strategies resulting in top tier earned media coverage from outlets such as Bloomberg, Financial Post, Wall Street Journal, The Globe and Mail and more - Positioned real estate and tech clients as industry leaders by developing thought leadership articles published in Forbes, Financial Post as well as internal channels - Spearheaded influencer campaigns for real estate and lifestyle clients, including paid partnerships, media partnerships, contesting and events - Managed a client portfolio of 6-8 accounts (Real Estate, Lifestyle, B2C Businesses) - Drafted client media materials including press releases, key messages and interview responses

- Supported internal and client digital marketing initiatives by creating strategic, engaging written and visual content for website and social media channels - Increased clients’ social media following and community engagement by presenting a robust social media strategy and managing accounts - Obtained earned media coverage for clients by writing compelling pitch notes and leveraging media relationships - Performed competitor analyses and social media audits for clients and presented opportunities for strategic campaigns and messaging

- Acted as consultant for supply chain, providing guidance and direction for implementing new inventory policies, procedures and controls, as well as solutions to fix process errors. - Improved sales and margin performance by providing analysis on inventory and sales to determine optimal inventory levels and product mix. - Led financial analysis on shrinkage and SG&A spend, resulting in a change in company policies and significant savings.

- Managed lease accounting process for over 70 stores and 5 offices/warehouses, including building lease database, reviewing leases against accounting standards, and building rent forecast - Prepared monthly closing entries and financial statements - Prepared monthly account reconciliations and audit working papers

- Analyzed client financial statements under accounting criteria and effectively communicated deviations from the criteria to senior executives - Researched and wrote memos on accounting issues such as revenue recognition, accounting treatment of real estate acquisitions and PPE impairment analysis - Demonstrated exceptional team management skills by effectively delegating work amongst team members based on billing rate, resulting in favourable margins - Mentored junior staff by reviewing work, providing feedback and performance reviews, and leading in-house training sessions - Improved employee experience by organizing and planning 6 in house social events per year as a social committee lead. Tasks included coordinating tasks among other volunteers and creating promotional material to increase attendance

- Lead audit engagements for clients in the following industries: Real Estate, Retail and Manufacturing, Oil and Gas and Mining - Consistently received "exceeds expectations" performance reviews in the categories of team operations and client relations

- Provided assurance on a diverse portfolio of clients, including international companies with assets of up to $1.5 billion - Identified key tax issues and implications to provide tax planning advice to corporate clients as well as high net worth individuals - Conducted due diligence for M&A transaction advisory services for buy side transaction clients - Seconded into industry acting as controller for a client transiting out their existing CFO. Prepared budget to actual analysis, financial statements, investment analysis, all month and quarter end journal entries and the quarterly financial reporting package

- Assisted in monthly and quarterly financial accounting as well as the implementation of internal controls and accounting cycle improvements - Demonstrated client service excellence through assisting clients and customers with sales, finance and player inquiries

Crisis Communication, Media Relations, Influencer Marketing, Social Media for Brands, PR Fundamentals, PR Trends, PR Special Topics

Dean's Honor List