Cosimo Dorato

- Responsible for the collection plan according to the company guidelines, concept and design,merchandising plan and product development; - Collection merchandising: definition of the collection structure plan based on product strategy and market needs (omnichannel, revenue 350 ML €); - Design: trends research, guidelines and creativity input; - Product development: proto launching, fitting, BOM creation, costing, follow up with vendors about development process till pre production approval; - Create and implement “Oakley Catalyst Project”, a global lab to develop collaboration with brands, designers, key accounts, athletes to grow market share and brand awareness. Main projects implemented: • Oakley Samuel Ross (FW18/SS19/FW19) / Designer • Oakley Palace (SS18/SS19) / Designer • Oakley Jeff Staple (SS19/FW19/SS20/FW20) / Designer • Oakley Size? (FW19/SS20) / Key Account • Oakley Slam Jam (SS19/FW19/SS20/FW20) / Key Account • Oakley Stale Sandbech (FW20) / athlete - Managing a team of 10 headcounts.

- Responsible for the collection plan according to the company guidelines, concept and design, merchandising plan, product development and production (private label project, 30 Brands revenue, 35 ML €); - Collection merchandising: definition of the collection structure plan by styles/skus, target cost definition, RRP definition; - Defining the product vision of the fashion brands working closely with engineering, sales&marketing, design to ensure that revenue and customer satisfaction goals are met; - Product development and production: proto launching, fitting, costing, follow up with vendors about development process till production. - Managing a team of 5 headcounts.

- Planning and execution throughout the fashion product lifecycle - Gathering and prioritising product and customer requirements for the fashion/retail company - Defining the product vision of the fashion brand, and working closely with engineering, sales & marketing, and design to ensure revenue and customer satisfaction goals are met - Fitting check - Strong cooperation with the suppliers (Italy, Japan and UK) - Costing analysis and prices negotiation - Working closely to fashion designers & tailoring in order to set up fashion shows

- Planning product ranges and preparing sales and stock plans - Forecast trends - Planning stock levels and monitoring performance - Responsible for both buying and merchandising - Marketing analysis about stores, suppliers and customers - Working closely with visual display staff and department heads to decide how goods should be displayed to maximise customer interest and sales; - Producing layout plans for stores, sometimes called 'statements'; - Planning budgets and presenting sales forecasts and figures for new ranges; - Using specialist computer software, for example to handle sales statistics, produce sales projections and present spreadsheets and graphs; - Analysing every aspect of bestsellers and ensuring that bestsellers reach their full potential; - Making collection presentation to senior retail managers; - Meeting with suppliers and managing the distribution of stock, by negotiating cost prices, ordering stock, agreeing timescales and delivery dates, and completing the necessary paperwork; - Managing, training and supervising junior staff.