Cory Weirmier

Own end-to-end category strategy and performance, integrating product, pricing, go-to-market execution, forecasting, and channel management to drive revenue growth and market share.

Reporting to the VP of Product and Marketing; Developed and Managed a multimillion dollar product development initiative of a new IOT category, to which Danby and myself became the face of the product/category and industry experts and won several industry awards including Product of the Year. èLed weekly meetings with Senior Management to update on progress and create strategy and product development. - Managed development of IOT infrastructure, including firmware and app development from wire framing to final solution. Coordinated with internal and external programmers and developers to bring vision to a solution. Ongoing support for testing and new feature development. - Created and managed comprehensive Go to Market marketing plan, including budgeting and planning of day to day to activities for the marketing team including digital and traditional advertising, planning and running trade show events (CES). Resulted in over 100 million impressions and several articles in national newspapers and magazines. - Created Sales plan and customer P&L, attended sales meetings and customer sales shows for National retailers throughout North America. - Oversaw R&D - Oversaw manufacturing - from development of the line to solving issues in manufacturing.

Reporting to the VP of Product Management and Logistics; Manage 7 key products with over 400 SKU's sold worldwide. Managing communication with Chinese factory for existing and new products and logistics, overseeing Graphic Development for products, developing Manuals and managing testing and certifications - New Product development with overseas manufacturers, used customer and personal feedback to tweak products offered or created by overseas manufacturer including increasing performance of a key product by over 50% - Worked with Canadian Sales team to help develop new programs for Mass Goods retailers (Canadian Tire, Loblaws, Walmart, Home Hardware) as well as going to sales meetings to offer product knowledge, which obtained us new customers and larger product line listings.

Reporting to the Vice President, Sales and Marketing; Manage 11 key accounts and 4 Outside Sales Representatives, negotiate yearly commercial agreements, compete for line review business, plan new programs and devise retail planograms.

Woods Canada is the leader in electrical products in Canada, providing over 500 products in 8 different product lines, selling into all major retail outlets in Canada, including Canadian Tire, Walmart, Loblaws, Rona and Home Depot. Report to the Director of Marketing; manage over 400 products and 3 main categories. Key tasks include initiating new product development, product packaging and developing customer programs and planograms. Providing sales assistance by developing pricing, creating sales sheets and line review presentations and marketing bulletins. Attend sales meetings to provide in depth product information. Work with vendors overseas to obtain current costs and manage production. - Effective execution of a seasonal merchandiser program which has increased sales over $2 million dollars, and increased POS sales at key retailers by 22% in 2011 - Increased sales of newly acquired category by $1.8M in 2009 (20% increase) and further drove sales in 2010 by $1M. - Generated lead and managed sale of $1M over two years; included product development, contract negotiation and logistics of shipping to 100+ locations at different times - Drove key 4th quarter sales through the development and management of a Christmas Catalogue program which included a successful packaging change of over 35 items - Successful Public relation campaign for a New Product Launch using social media (Facebook & Twitter) as well as traditional Media to generate 1.4M views

Relevant coursework included: Advertising, English and Business Communications, Promotions, Direct Marketing, Market Research, Event Marketing, Strategic Marketing, Personal Sales