Cory-dean West
E-commerce Operations Manager @ Isalbi Brands
About
With over 20 years experience in the Retail industry I have a passion for e-commerce, marketing and sales. I am hyper focused on the customer journey - and passionate about learning new ways to engage and excite and drive loyalty and online sales. Working with some of Australia's leading retail, sports & apparel, digital agencies and wine businesses, I have developed a broad toolkit across physical and digital endeavours. My extensive experience allows a unique understanding of business strategy, growth implementation and business transformation. My mantra is "Use data to challenge assumptions" - an important part of this is having the courage and intellect not just to know where to look but the ability to execute! In my leisure I enjoy golf, sailing, photography and spending time with my family
Australia
Greater Melbourne Area
Retail
Management, Sales Management, Sales, Retail, Start-ups, Merchandising, Customer Service, Visual Merchandising, Store Management, Inventory Management, Business Model Innovation, Value Propositions, Marketing Strategy, Social Media, Strategic Planning, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Business Development, Data Analysis, Inbound Marketing
Experience

E-commerce Operations Manager
Melbourne, VIC
Leading the B2B strategy, operations, and technical delivery of multi-channel e-commerce platforms across g AUNZ Responsible for driving digital transformation initiatives, optimizing commercial performance, and building scalable infrastructure that supports B2B and B2C growth. Oversee the end-to-end e-commerce ecosystem including platform architecture, ERP integrations, product data management, analytics, and operational workflows. Work cross-functionally with IT, marketing, sales, logistics, and external technology partners to deliver high-performing digital experiences while ensuring operational reliability and compliance. Key focus areas include platform modernization, automation, data-driven decision making, and improving the buying experience for both wholesale and retail customers. Key Responsibilities Lead the operational management of e-commerce platforms across multiple regions and storefronts. Drive platform transformation initiatives including migration to modern commerce architectures (e.g. Shopify Plus B2B). Manage integrations between e-commerce platforms and core business systems including ERP, PIM, WMS, and marketing automation tools. Design and optimize digital commerce workflows including order management, inventory, fulfillment, and customer lifecycle processes. Develop analytics frameworks and dashboards to monitor revenue, customer engagement, and operational performance. Implement automation and AI-driven solutions to improve efficiency across merchandising, marketing, and operations. Partner with sales teams to support B2B commerce capabilities including account-based pricing, customer portals, and trade ordering workflows. Coordinate cross-functional teams including developers, agencies, marketing, and operations to deliver new features and improvements. Ensure compliance across security, payments, and data governance requirements.

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Punt Road Wines
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One Stop Media is a full-service digital marketing agency based in Melbourne, Australia. At our core, we exist to help companies from Australia, both large and small, rise above the competition and make a lasting impact Responsible for shaping digital growth end to end strategies for businesses across every major industry. Discovery, analytics analysis, and strategic implementation .

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Cellar Door, Wine Club & DTC Manager
Coldstream, Victoria, Australia
Working with the most passionate and talented people in wine and hospitality, I'm engaged with championing all aspects of wine business in one of the most prestigious and exciting brands in Australia. The holy trinity of par excellence; wine, food and architecture all come together to provide an offering like no other set amidst the bucolic abundance of the beautiful and world renowned Yarra Valley. 2016 Gourmet Traveller Best Cellar Door. 2017 Good Food Guide One Hat Restaurant. 2017 Best Cellar Door with Food.
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