Cory-dean West

Cory-dean West

E-commerce Operations Manager @ Isalbi Brands

About

With over 20 years experience in the Retail industry I have a passion for e-commerce, marketing and sales. I am hyper focused on the customer journey - and passionate about learning new ways to engage and excite and drive loyalty and online sales. Working with some of Australia's leading retail, sports & apparel, digital agencies and wine businesses, I have developed a broad toolkit across physical and digital endeavours. My extensive experience allows a unique understanding of business strategy, growth implementation and business transformation. My mantra is "Use data to challenge assumptions" - an important part of this is having the courage and intellect not just to know where to look but the ability to execute! In my leisure I enjoy golf, sailing, photography and spending time with my family

Country

Australia

City

Greater Melbourne Area

Industry

Retail

Skill

Management, Sales Management, Sales, Retail, Start-ups, Merchandising, Customer Service, Visual Merchandising, Store Management, Inventory Management, Business Model Innovation, Value Propositions, Marketing Strategy, Social Media, Strategic Planning, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Business Development, Data Analysis, Inbound Marketing

Experience

Isalbi Brands

E-commerce Operations Manager

Isalbi Brands

LinkedIn
2025-11 - Present · 11 mos

Melbourne, VIC

Leading the B2B strategy, operations, and technical delivery of multi-channel e-commerce platforms across g AUNZ Responsible for driving digital transformation initiatives, optimizing commercial performance, and building scalable infrastructure that supports B2B and B2C growth. Oversee the end-to-end e-commerce ecosystem including platform architecture, ERP integrations, product data management, analytics, and operational workflows. Work cross-functionally with IT, marketing, sales, logistics, and external technology partners to deliver high-performing digital experiences while ensuring operational reliability and compliance. Key focus areas include platform modernization, automation, data-driven decision making, and improving the buying experience for both wholesale and retail customers. Key Responsibilities Lead the operational management of e-commerce platforms across multiple regions and storefronts. Drive platform transformation initiatives including migration to modern commerce architectures (e.g. Shopify Plus B2B). Manage integrations between e-commerce platforms and core business systems including ERP, PIM, WMS, and marketing automation tools. Design and optimize digital commerce workflows including order management, inventory, fulfillment, and customer lifecycle processes. Develop analytics frameworks and dashboards to monitor revenue, customer engagement, and operational performance. Implement automation and AI-driven solutions to improve efficiency across merchandising, marketing, and operations. Partner with sales teams to support B2B commerce capabilities including account-based pricing, customer portals, and trade ordering workflows. Coordinate cross-functional teams including developers, agencies, marketing, and operations to deliver new features and improvements. Ensure compliance across security, payments, and data governance requirements.

PHE International

E-commerce & Digital Strategy Lead

PHE International

LinkedIn
2023-11 - 2025-11 · 2 yrs 1 mo

Melbourne, Victoria, Australia

We are a world e-commerce leader in adult toys and sexual health and wellness products. Our brands include; Adam & Eve Australia Wild Secrets Australia Wild Secrets US Wild Secrets NZ Wild Secrets Lingerie US Wild Secrets Lingerie NZ FGMO Leading all aspects of e-commerce across 7 custom built websites I am responsible for online integration and deployment of all digital channels as well as SEO, CRO, CX and technical implementation and optimisation of platforms and partners.

Tupperware Australia

Digital & E-commerce Manager

Tupperware Australia

LinkedIn
2022-9 - 2023-12 · 1 yr 4 mos

Melbourne, Victoria, Australia

Leading the digital and e-commerce for Tupperware Australia, I am responsible for digital transformation of the Tupperware brand in all digital channels whilst executing company MBOs. Deployment of all digital initiatives to a Shopify Plus environment.

Atomic Group (Australia) Pty Ltd

Group E-commerce and Marketing Manager

Atomic Group (Australia) Pty Ltd

LinkedIn
2021-3 - 2022-9 · 1 yr 7 mos

Hawthorn, Victoria, Australia

Leading the digital strategy and implementation for e-Commerce and Marketing across 3 brands under the Atomic Group banner; Sportsco Homyped Comfort & Fit Just Walking I am responsible for managing all aspects of digital, including; digital strategy, user experience, technology implementation, digital and traditional marketing, marketplace integration as well website maintenance, design and delivery across multiple Magento and WordPress sites.

Punt Road Wines

E-Commerce, Marketing, Direct to Consumer & Logistics Manager

Punt Road Wines

2019-11 - 2021-3 · 1 yr 5 mos

Yarra Valley

Leading in all aspects of growth for the e-Commerce for Punt Road and Napoleone Cider brands including; digital marketing, digital strategy, Direct to Consumer, onsite promotions, marketplace and partner integrations. Shaping Direct to Consumer offer and Wine Club offer.

One Stop Media

Digital Strategist & Senior Business Development Manager

One Stop Media

LinkedIn
2019-2 - 2019-11 · 10 mos

Melbourne, Australia

One Stop Media is a full-service digital marketing agency based in Melbourne, Australia. At our core, we exist to help companies from Australia, both large and small, rise above the competition and make a lasting impact Responsible for shaping digital growth end to end strategies for businesses across every major industry. Discovery, analytics analysis, and strategic implementation .

Weboptimizers

Digital Strategist & Senior Business Development Manager

Weboptimizers

2017-5 - 2019-2 · 1 yr 10 mos

Melbourne, Australia

Helping businesses grow their online presence and crafting digital growth strategies that 'get found in the crowd' in a mobile first digital realm. Weboptimizers offers full scale digital marketing including SEO & PPC management done right here in Australia that guarantees business growth and ROI. Get in contact for a free face to face consultation. Responsible for shaping digital growth end to end strategies for businesses across every major industry. Discovery, analytics analysis, and strategic implementation.

Levantine Hill Estate

Cellar Door, Wine Club & DTC Manager

Levantine Hill Estate

LinkedIn
2016-5 - 2017-5 · 1 yr 1 mo

Coldstream, Victoria, Australia

Working with the most passionate and talented people in wine and hospitality, I'm engaged with championing all aspects of wine business in one of the most prestigious and exciting brands in Australia. The holy trinity of par excellence; wine, food and architecture all come together to provide an offering like no other set amidst the bucolic abundance of the beautiful and world renowned Yarra Valley. 2016 Gourmet Traveller Best Cellar Door. 2017 Good Food Guide One Hat Restaurant. 2017 Best Cellar Door with Food.

JB Hi-Fi

Store Manager

JB Hi-Fi

LinkedIn
2014-8 - 2016-4 · 1 yr 9 mos

Camberwell

JB Hi-Fi

Store Manager

JB Hi-Fi

LinkedIn
2010 - 2014 · 4 yrs

Ringwood, Victoria, Australia

JB Hi-Fi

Store Manager

JB Hi-Fi

LinkedIn
2008 - 2010 · 2 yrs

Sunshine Coast Mc, Queensland, Australia

JB Hi-Fi

Management

JB Hi-Fi

LinkedIn
2007 - 2008 · 1 yr

Toowoomba City, Queensland, Australia

Education

WSET

WSET

LinkedIn

Wine Steward/Sommelier

2016 - 2016
Harvard Business School

Harvard Business School

LinkedIn

TinyML

2021-1 - Present · 5 yrs 9 mos

Cory-dean West's Contact Information

Email

******@***.com

Phone

(**) *** ****

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