Cortney Brown

The MediaJel Platform powers compliant digital advertising across mainstream media for regulated brands. Built specifically for industries like cannabis and CBD, it enables brands to plan, activate, optimize, and measure advertising performance within a single platform. By connecting audience intelligence, ad delivery, and customer-level attribution, MediaJel shows brands which ads, audiences, and channels drive customer acquisition, loyalty, and revenue growth, even in complex, highly regulated markets.

Demand-led GTM execution to increase high-intent pipeline, focusing on how regulated buyers discover, evaluate, and trust the MediaJel platform. Designed and optimized scalable demand generation systems that improved efficiency, resource utilization, and overall ROI. Played a key role in driving revenue growth by aligning demand generation with sales workflows, improving lead quality, conversion, and sales readiness. Built Salesforce dashboards and reporting frameworks to track KPIs across CS, marketing, and sales, creating shared visibility into pipeline health and revenue impact.

DTC and B2B eCommerce and distribution business for the CBD, CBG, CBN industry. Led digital marketing strategy across DTC and B2B channels to support revenue growth, brand visibility, and eCommerce performance. Developed go-to-market marketing plans grounded in market research and competitive analysis, spanning SEO, paid media, social, and influencer partnerships. Oversaw execution of eCommerce and product marketing initiatives across the full portfolio, ensuring consistency in messaging and performance across channels. Helped organize and enable early sales processes, including LinkedIn-based prospecting workflows and CRM implementation. Supported the launch of a third-party seller marketplace and associated partner workflows. Managed external agencies, consultants, and freelancers across SEO, web development, paid media, and content initiatives. Established reputation management and brand monitoring processes to support trust and credibility in a regulated category. Conducted ongoing brand, product, and market research to inform positioning, campaigns, and partnership strategy. Assisted with influencer and affiliate strategy development to support customer acquisition and brand awareness.

Founded and led a boutique consultancy helping businesses build growth-oriented marketing strategies to scale revenue and customer acquisition. Advised business owners and leadership teams on brand positioning and how digital marketing supported overall business objectives. Designed integrated marketing strategies spanning search, paid media, content, email, social, and reputation management, tailored to each client’s growth stage. Developed sales and marketing collateral including websites, landing pages, lead magnets, educational content, and competitive analyses to support customer acquisition and sales efforts. Tracked and analyzed revenue and performance metrics across client programs, adjusting strategy and execution based on results. Presented strategic plans and performance insights to clients and internal stakeholders to drive alignment and execution. Managed day-to-day client relationships and community engagement, including direct communication with customers through social and digital channels. Built, managed, and mentored distributed teams of writers, social media managers, and contractors to deliver consistent, high-quality work. Owned proposals, scopes of work, project plans, timelines, budgets, and KPIs across all client engagements.

Fly fishing tourism company based in Whistler, British Columbia Founded, operated, and successfully sold a fly fishing tourism business serving domestic and international customers. Drove year-over-year revenue growth of 35% in 2016 and 15% in 2017 through digital marketing, partnerships, and customer relationship management strategies. Led a full brand redesign and relaunch, including logo, website, digital presence, and marketing campaigns across search, email, and social channels. Built and managed strategic partnerships with tourism operators, corporate event planners, concierges, and third-party booking platforms. Owned all aspects of the business, including sales, marketing, operations, customer experience, staffing, training, financial management, and reputation management.

Business association supporting local and regional B2B member organizations Supported B2B marketing and business development initiatives for Chamber member organizations across multiple industries. Contributed to in-house marketing strategy, seasonal campaign planning, and execution across email and social channels. Partnered with the Marketing Manager and CEO to develop B2B collateral and communications supporting member growth and engagement. Managed day-to-day marketing operations, including website updates, content publishing, email communications, and social media engagement. Produced and maintained performance reporting, capturing weekly, monthly, quarterly, and annual metrics to measure campaign effectiveness. Ensured marketing content was consistently adapted and localized across platforms to support diverse member needs.

Design and fabrication firm specializing in large-scale exhibits, themed environments, and interpretive installations Led graphic production and project management for large-scale museum exhibits, wayfinding, and signage installations for public institutions and major venues. Managed projects end-to-end, from contract production and design coordination through fabrication, installation, and final delivery. Coordinated cross-functional teams including architects, designers, engineers, contractors, and fabricators to meet project requirements and quality standards. Oversaw schedules, budgets, and scope for multiple concurrent projects, including initiatives valued between $500K–$1M. Ensured installations met contract specifications and client expectations. Managed vendor relationships and outsourced production workflows across print, fabrication, and finishing processes. Supported museum artifact coordination and organization for exhibit installations. Contributed to company branding and marketing initiatives, including signage, visual assets, and in-house marketing collateral.