Corrina Cohen

Lead enterprise data governance, privacy, and marketing data strategy, enabling compliant, high-quality data for personalization, targeting, and marketing performance. Designed and implemented data governance framework supporting CRM, CDP, and marketing automation platforms Enable privacy-first marketing (GDPR, CCPA, consent management) while maintaining campaign effectiveness Partner with Legal, Security, and Marketing to operationalize data usage, access, and compliance policies Define and track data quality KPIs to improve segmentation accuracy and campaign performance Scaled enterprise workflows (65 → 700+) within Salesforce Data Cloud to support legal and revenue operations Support customer data platform (CDP) strategy to ensure clean, actionable data for lifecycle marketing

Lead enterprise Marketing Technology (MarTech), Salesforce CRM, and Customer Data Platform (CDP/Data Cloud) strategy across 5+ brands, aligning marketing automation, data, and AI to drive revenue growth, customer lifecycle engagement, and scalable operations. Drove innovation initiatives including custom integrations (OneTrust, segmentation tools, automation frameworks) Own end-to-end MarTech stack including Salesforce (Sales Cloud, Marketing Cloud, Data Cloud), marketing automation, and audience platforms Drive customer data strategy (CDP) enabling segmentation, personalization, and omnichannel marketing (email, SMS, digital) Partner with CMO, CRO, and Revenue leadership to align CRM and marketing technology with pipeline growth, acquisition, and retention Lead adoption of AI-driven marketing and automation (Salesforce Einstein, Agentforce, Prompt Builder) to improve engagement and efficiency Built and scaled centralized Salesforce & MarTech Center of Excellence (CoE) across product, engineering, and operations Enabled public company readiness, ensuring marketing systems support audit, compliance, and reporting requirements Lead vendor strategy, platform selection, and MarTech optimization, improving ROI and reducing unnecessary tooling Established KPIs, performance tracking, and optimization strategies across digital platforms Led development of centralized Salesforce product and engineering capability (“Salesforce Foundry”) Manage cross-functional teams spanning product, engineering, QA, and operations (onshore/offshore)

Lead enterprise Salesforce and marketing technology strategy across 5+ business units (GolfNow, CNBC Councils, Oxygen/Idea2Air, Fandango, SportsEngine), overseeing multi-org architecture, platform roadmap, and portfolio delivery in support of a newly public media company. · Own enterprise platform strategy, governance, and PI planning across a complex multi-org Salesforce ecosystem supporting advertising sales and marketing operations · Lead operational and technology transformation to enable scalable, compliant systems aligned with public company reporting and audit requirements · Built and scaled a centralized Salesforce Center of Excellence, integrating product, engineering, DevOps, and offshore delivery teams · Drive AI readiness strategy, including Salesforce Data Cloud, Agentforce, Prompt Builder, and Slack integrations to enable intelligent workflows at scale · Partner with Finance, Legal, Cybersecurity, and Revenue leadership to ensure systems meet compliance, privacy, and reporting standards · Lead evaluation, selection, and rollout of enterprise platforms, managing vendor strategy, pilot validation, and investment cases · Define long-term advertising and marketing technology roadmap, ensuring alignment to revenue growth, targeting, and audience orchestration · Standardize processes and reduce technical debt by eliminating over-customization and improving system scalability · Provide executive-level reporting on platform performance, investment ROI, and transformation progress

Reduced marketing costs by $1M annually through platform optimization and content strategy transformation Led enterprise Marketing Technology, CRM, and marketing automation platforms supporting global Olympic campaigns and large-scale audience engagement across multiple business units. Directed MarTech ecosystem across CRM, CDP, and marketing automation platforms for global campaigns Built unified customer data strategy, enabling segmentation, personalization, and cross-channel activation Improved marketing efficiency, driving $1M+ annual cost savings through platform optimization and vendor consolidation Directed marketing technology strategy and operations across three Olympic cycles, contributing to Emmy Award-winning campaigns Increased engagement 20%+ using AI-driven marketing optimization (Salesforce Einstein) Launched SMS and omnichannel marketing programs, expanding customer reach and lifecycle engagement Integrated global preference center and consent management, improving personalization and compliance Led RFPs, vendor selection, and implementation of enterprise marketing technology platforms Built and led cross-functional teams across marketing, data, and engineering Built unified customer data strategy across CRM, CDP, and marketing automation platforms to enable segmentation and activation at scale Launched transactional and commercial SMS programs and global preference center integration Led RFPs, vendor selection, and platform implementations across enterprise marketing stack Completes data and architecture overhaul to ensure scalability and optimal speed Integration of global preference center with existing marketing operations for streamlined data ingestion and communication injection Develop and drive process and technology advancements to ensure capability and scalability to support the CRM strategies Analyzes multiple sources of data to identify areas of optimization and define business value to ultimately drive action for improvement.

Overseeing the marketing technology powering communications for NBCSports coverage of major events such as the Olympics, Super Bowl, Tour de France, etc

Famous Footwear is a Division of Caleres, Inc.

Led Salesforce Marketing Cloud architecture, development, and optimization across a multi-brand retail portfolio. · Owned design, development, and optimization of marketing automation and data integration solutions · Identified and resolved critical data gaps, recovering ~200K missing subscribers and driving record-breaking revenue performance · Improved campaign performance from -23% to +20% YoY through segmentation and personalization strategy · Implemented Einstein Send Time Optimization, increasing engagement by 20% and generating incremental revenue · Led data integrity, compliance, and marketing database management initiatives · Reduced latency and technical debt in marketing data pipelines · Partnered across business and IT to align marketing technology with enterprise strategy

Responsible for understanding business requirements that drive the analysis and design of quality digital marketing solutions. Align with business and IT strategies and comply with global digital marketing regulations while meeting marketing objectives. Responsible for designing, coding, testing, implementing and supporting integrations and automations in Salesforce Marketing Cloud. Identified technical debt causing a multi day latency of customer data syncing to our ESP and reduced it to minutes by repairing an old API. This resolved one of the top customer complaints for the marketing department of not receiving a first purchase discount promotion in realtime also reducing the number of fist message unsubscribes by sending the message when the customer expects to receive it. Solved customer pain point of lost promotion codes for survey completion by integrating tools for triggering emails. Work with CRM team to expand available customer data for use in PI, segmentation, and messaging automations. Brands: Bzees Shoe, Carlos Santa Shoes, Dr. Scholls Shoes, Franco Sarto Shoes, Fergie Footwear, LifeStride Shoes, Naturalizer Shoes, Ryka Shoes, Via Spiga Shoes, Sam Edelman, Famous Footwear

Digital Media Specialist consulting for marketing teams to ensure that visual identity is consistent among the various forms of communication utilized. Manages the development of print and web design solutions, e-mail marketing campaigns, social media presence and collateral design needs.Specializes in website development and management for small businesses and well established corporations. She prides herself on being easy to work with and taking extra time to ensure you understand how your complex online marketing system works with your company to create more business. • Experience developing email marketing communications in ExactTarget, MailChimp, Constant Contact, and Delivera • Programming experience includes HTML, CSS, Java, JavaScript, and SQL • Experienced in brand management for corporate social networking campaigns • Extensive experience in the coordination, planning, and support of marketing campaigns and events • Knowledgeable in email marketing design and best practices • Experienced in international email marketing campaigns • Promotional product design and production brokering • CMS website template design and updating • Website design and management

During my time at Bio-Techne I worked to ensure that visual identity is clear and consistent among the various forms of communication across multiple global bio-tech and life science brands. I managed Integrations between Bio-Techne and subsidiary brands’ web sites with both Marketing and Sales Clouds. I also guided the marketing teams on best practices for design solutions, e-mail marketing campaigns, journey planning, subscriber attrition, and content development. Updated integration to current version. Cleaned subscriber base and set "Rules of Engagement". Increased Click to Open Rate by 115%. Brought weekly bounce count from 2,000 a week to >100. Created unified branding across all business units and messaging. Updated all templates and content to responsive layouts. Saved $1,00's on annual budget migrating brands into an Enterprise Marketing Cloud Created a custom profile, unsubscribe, and subscription center with real time updates to both Marketing Cloud and Sales Cloud for multi-org setup. Assisted in the creation of sales data sections in CRM for use with triggered sends. Replaced web forms with Salesforce integrated lead capture forms and corresponding Marketing Cloud journeys. Monitor and fix any email deliverability issues.

• Lead role in maintenance and development of all sites under Kahn's Catering family of companies (Kahnscatering.com, themontage.info, eatdrinkeveolve.com) • Partner with internal and external content managers, and other staff to ensure sites meet both client and staff needs, align with the brand strategy platform, and meet company web standards. • Manage all sites within the Kahn's Catering family of companies • Analyse and report on website usage statistics • Upgrades web system by conferring with vendors and services; developing, testing, evaluating, and installing enhancements and new software. • Establishes Web system by planning and executing the selection, installation, configuration, and testing of hardware, software, and operating and system management systems. • Design, build, code, and deploy email marketing campaigns and automations.

Build, test, and deploy dynamic email marketing campaigns Manage subscriber import automation and validation Manage triggered send programs Create scaleable solutions to complex email programs Create software specific business logic for highly complicated email flows Create templates with AmpScripting relating to various touchpoints, testing scenarios, and segmentation Create supporting documentation for complex campaigns

• Develop a new brand identity and digital marketing/communication strategy for national clients • Develop brands to draw in new demographics throughout primary industries • Develop National Marketing Identity including supporting standards documentation • Redesign, deploy, and maintain rebranded websites • Redesigned email templates to coordinate with rebrand initiatives • Build, test, and deploy digital marketing campaigns utilizing HTML and CSS • Increased email open and click rates by utilizing best practices knowledge in design, delivery, and optimization • Consult on social network strategy to establish corporate presence draw new followers and increase participation to add value to their affiliation • Optimize digital communication campaigns to utilize cross platform messaging and branding • Develop print marketing materials to support digital campaigns • Consult on strategies to reduced CPU of print materials by reducing output and increasing quality of messaging • Event coordination and marketing Webmaster for: http://www.umaluxe.com/ http://www.ataconnect.org/ Community Manager: http://twitter.com/#!/cwessel25 http://www.facebook.com/home.php#!/pages/Mantid-Interactive/129187084867

Manage eCommerce, outbound marketing communications, trade show participation, catalog publication, internal communications, SEO optimization, social media community manager. Redesigned websites for each division to ensure brand synergy. Increased email open rates by 5%. Increased Facebook page activity by 40%. Webmaster for: http://www.noveltypremium.com http://www.kipptoys.com http://www.noveltyinc.com Community Manager for: http://www.facebook.com/kipptoys#!/ http://twitter.com/#!/kipptoys

Manage eCommerce, outbound marketing communications, trade show participation, catalog publication, internal communications, SEO optimization, social media community, assistant store manager, public relations, customer service manager, relationship/ sales manager. Additional duties include assisting with brick and mortar store management, overseeing customer service desk, managing inbound sales team, and inventory management. Webmaster for: http://www.kipptoys.com Community Manager for: http://www.facebook.com/kipptoys#!/ http://twitter.com/#!/kipptoys A division of Novelty Inc.