corinne watson

* Designed and implemented communications strategy for Del Monte’s Kingsburg peach plant closure after 90 years of operations. The successful messaging resulted in neutral media coverage. * Coordinated program for 2013 annual employee meeting including messaging and executive Q&A for 7,800 employees. Implemented live Twitter Q&A for audience

I wore many hats working for a non-profit as part of a small communications team, with a focus on marketing, public relations, fundraising and event planning. Produced all communications including writing press releases, assisting with production of annual report, and quarterly newsletters, coordinated all marketing activities include media relations, advertising and collateral material Fundraising/Event Planning: Coordinated "Lighting the Way" Gala, annual fundraising event including: coordination of ad journal and sponsorship solicitation, assisted with the design and production of printed materials, coordinated silent auction, and managed 15-person gala volunteer committee Lighting the Way Gala 2005 and 2006 raised more than $125,000 and $130,000 respectively

I was fortunate to manage communications for America's number one selling Chardonnay, Kendall-Jackson. Developed communications strategy for Kendall-Jackson AVANT, new line of wines for millennials, earning coverage in 45 wine, food, business, and lifestyle publications. (42 million impressions) Drove earned, owned, and paid media strategy for Murphy-Goode Homefront Red. Resulted in unprecedented coverage including: Redbook, Food and Wine and Today Show. (170 million impressions) Coordinated innovative media program drawing 20 lifestyle, food and fitness editors for “lunch in the vineyards” experience. Drove coverage in major lifestyle outlets: Popsugar and Everyday with Rachel Ray. Spearheaded lifestyle blogger program with The Everygirl to encourage trial and brand advocacy. Program spiked social media engagement with largest number of Instagram likes and engagements. Resulting in more than 120 new followers acquired, representing 18 percent increase.

* Working for one of the Virgin brands, I gained valuable expertise as a communications professional, managing the reputation for Virgin Mobile USA, as a private and public company. * Developed Virgin Mobile Mi-Fi launch strategy, resulting in 16 journalists attending event. Reviews published in New York Times, Smart Money and 90 outlets. Online sales of Mi-Fi units increased by 300%. * Worked with manager to execute communications plan for company IPO in 2007, purchase of Helio in 2008, and subsequent acquisition by Sprint in 2009, received positive trade and business press. * Collaborated with marketing team to launch company’s corporate social responsibility program, The RE * Generation, in partnership with non-profits Stand-Up for Kids and YouthNoise, to aid homeless youth.

* Overseeing corporate communications strategy for Butterball, the leading producer of turkeys. * Driving strategy for employee communications, engagement and working cross-functionally to build Butterball's culture. * Developing strategy and execution plans for communication systems implementation, training and content planning. * Working closely with leadership and the talent acquisition team to develop an employment brand and implement a consistent messaging platform for potential and current employees.

Activities and Societies: Public Relations Student Society of America; Delta Zeta

Activities and Societies: Corporate Communications International