Corinne Rowan

Lead the development and execution of innovative marketing strategies that drive brand awareness and sales growth across the Sport & Outdoor wholesale channels

Created full year activation plans for North America Wholesale Marketing designed to deliver on growth KPIs and align with 3-year strategy. Drove prioritization of brand, category and purpose driven initiatives that delivered impact and increased sales. Owned Market insights, feedback and collaboration with Global Brand Marketing and Executive teams. - Lead marketing strategy for 2k+ accounts, including REI, Scheels and Bass Pro, overseeing $3M annual budget for omni-channel activation's. - Implemented new digital training tools resulting in 92% completion rate among wholesale partners - Grew 2020-2022 sales 40% by introducing new digital programs to the US wholesale market.

Conceptualized and executed regional Go-To-Market initiatives (5 seasons) working cross functionally with global marketing, sales, digital and product teams. Oversaw the North American Snow Category, Key Accounts and select Specialty Accounts including identifying and briefing in regional needs and art direction, athlete management & activation, events, regional content creation, ambassador program, account support, print and digital media buys. - Expanded snow in Key Account doors with an increase of 45% between DSG, REI and Sport Chek. - Cultivated brand events and strategic sponsorship's with like minded organizations including Snow and Surf Camps, Whistler Blackcomb Partnership, Make Waves Move Mountains Tour, Torah Bright "Out Of Bounds" Movie Premier. Integral partner in signing Chloe Kim to Roxy.

Navigated restructuring of the Marketing department including retail, trade, events and creative teams resulting in more efficient intake and reporting processes. - Partnered with Creative Director to implement a new workflow process to manage creative services - RFP's, art direction, campaign development, content creation, product naming and department calendars. - Enhanced internal relationships by improving communication resulting in a more collaborative and dynamic team.

Drove overall global marketing strategy for key concepts and category initiatives. Managed cross-category development of multi-platform marketing campaigns: events, PR, social, digital, retail, and media. - Executed global category position within the US, delivered key consumer insights, and created market-relevant tools across Key Accounts, Sporting Goods, and Specialty Channels. - Built the messaging, strategy, and creative platform for seasonal global launches including brand and key programs across snow, skate, moto and lifestyle collections. 5 seasons, 6-8 campaign launches per season. - Supervised brand marketing budget of $10M+.

Collaborated with cross-functional teams to identify global key product stories seasonally - owning creative briefs, calendars, copy writing and successful retailer execution. - Implemented new processes and templates for creative briefs, reporting and seasonal marketing directives increasing efficiencies across departments. - Executed set up and onsite management of events including X-Games, Ken Block Gymkhana Series, Supercross, and Rob Dyrdek film launch.

Negotiated and coordinated premium physical and digital placement for US key and territory accounts. - Increased sales by 232% in less than one year by facilitating a merchandising program for 75 department stores nationwide.

Developed global brand merchandising standards, retail training programs and seasonal directives for full price and factory stores. - Spearheaded real estate contracts and creative development for 5 new store openings.

• Managed a multi-million dollar store in a high traffic location, recruited and developed a team of 15+ associates • Utilized management information tools and analyzed financial reports to identify and address trends and issues in store performance • Analyzed retail environments and key performance indicators within the store to identify opportunities for improvement while mentoring the management team to take action and achieve operational goals • Directed visual merchandising and assisted in staff training in multiple new store openings throughout the U.S. • Promoted the Quiksilver culture with pride and integrity