Corinne Theile

Lead a boutique marketing agency supporting consumer, emerging CPG, and wellness brands through brand, experiential activations, community building, partnerships, and go-to-market strategy - field marketing, sponsorships, events, trade shows, proposal development, B2B sales, digital/social media, launches, influencer, partnerships, retail, demos, and guerrilla/opportunistic sampling. • Designed and executed regional field marketing and experiential strategies, managed multi-day festivals, retail sampling programs, and grassroots community activations, including managing an official SXSW sponsorship for unMEAT. Sourced all assets, hired, trained, onsite team management, problem-solving city ordinances restricting indoor cooking & weather that hindered an outdoor activation - 3,029 samples and 15,080 Impressions • Led end-to-end event execution, including planning, budgeting, staffing, training, on-site leadership, and post-event reporting for high-visibility activations - NYC eight-week sampling program, activation at Vegandale sampling and educating more than 7,000 consumers in one day - Costco new item launch, Whisps - 19 stores, 182 fire stations, resulting in reorders and expanded distribution • Developed and activated brand partnerships across owned, paid, and earned channels, delivering a 320% increase in social followers with 89% retention across six campaigns • Built out and managed influencer and ambassador-style programs and funnels, overseeing relationships with 100+ new creators monthly and driving measurable reach, engagement, and brand affinity via paid and in-kind content and posts, resulting in a reach of 278.8k in the first three months Clients include: Santa Rosa Pharmacy, Pumpkin Tree Organics, Peter Rabbit Organics, Paw Patrol Pouches, Whisps, unMEAT, Coco Angel, Crila - Crinum Health Ltd, Ultra Botanica, Casper, The Saucery, Zero Waste Inc., Mill Creek Winery, Local Roots, Weaver’s Coffee & Tea, The Branchline

• Engage guests authentically, understand their needs, offer personalized solutions, and ensure comfort. • Articulate technical features, benefits, and fit of apparel; act as a brand specialist. • Conduct transactions, manage returns, support omnichannel programs, and maintain product presentation. • Inform guests about local events (e.g., run clubs) and help organize initiatives that embody the brand's lifestyle. • Collaborate with other educators and leadership to create a welcoming store environment.

• Established Field Marketing from the ground up – budgeting, planning, presenting, hiring, training, sourcing tools, and vehicle program supporting four launch markets. • Mobilized College Community Manager Program, including onboarding process, training, weekly team management, and reporting • Collaborated with brand, social, and sales to develop launch plans for new product offerings and innovations • Established and maintained national partnerships and event activations with Daybreaker and Cotopaxi Questival

• Responsible for the development and execution of all field marketing efforts within Canada, ultimately resulting in increased brand awareness and conversion from trial to purchase • Creatively guides all sampling actively, thoughtfully reaching new consumers and deepening our relationship with core users • Manages Field Marketing Managers within region, ensuring successful execution of KIND Field Marketing strategy • Mentors regional team of Field Marketing Managers, Team Leads, KIND Brand Ambassadors, and KIND U Ambassadors, encouraging skill development and personal brand ownership • Works in collaboration with Field Marketing Director and marketing team to ensure team alignment and comprehension of all larger field marketing /brand initiatives and programs • Supports team in recruiting, hiring, and training new field marketing team members • Develop regional strategic sampling initiatives, reaching our target consumers where they live, work, play, and shop • Strategizes with sales counterparts to determine market level, territory, and account goals • Understands brand position in territory with the ability to develop marketing strategies and tactics to gain incremental sales • Develop regional programming and partnerships, resulting in increased brand trial and visibility in territory • Encourages consistency across teams and streamlines the sharing of best practices and key learnings • Reports and analyzes monthly, quarterly, and annual results

• Oversee scheduling, setup, and execution of all events, demos, retail programming, and local media for the Southern California Region • Won internal sales incentives for most product sold at a store during a demo, most inner cases sold during a demo, and greatest % increase in single store sales January A Temporary Price Reduction vs. April B TPR with a +165% increase • Recruited, trained, and managed a team of 16, including two full-time Team Leads, 5 KIND University Ambassadors, and 9 KIND Brand Ambassadors who represent the brand at events, on campus, and at in-store demos • Developed and implemented a retail program with incentives supporting a local event, collaborating with sales and visiting stores to gain in-store signage and display support (one store achieved a 477% sales increase over the previous month) • Monitor and analyze sales data on an ongoing basis to determine how to utilize assets and provide support achieving the biggest impact on sales. Closely monitor weekly sales leading up to and during TPRs to ensure we are not only meeting our sales goal as a region but that each store is meeting or surpassing their individual goals • Accelerated KIND’s growth in the Southern Pacific region through collaboration with internal and external players, strategically working together to increase overall sales in 2010 by 74.3% over the previous year. In 2011, the Southern Pacific region KIND was up 91.9% • Report monthly activities through recaps and weekly reporting • Selected to lead and manage the KIND Food Truck’s launch in New York City

• Built marketing programs, sales strategy, and distribution model for Neuro Brands initial market launch in New York, Las Vegas, Los Angeles, and the Caribbean • Researched, recommended, and set appointments for distribution in the Caribbean Market • Created extensive 400+ national independent distributor list for national product launch • Consulted and researched options for sourcing package and marketing redesign • Developed and submitted RFPs for grassroots vehicle marketing program for initial product launch as well as radio programs in 5 major markets • Communicated launch strategy through PowerPoint presentations used to open distribution in Los Angeles and New York markets

• Developed all aspects of retail programs from concept to execution, working with retailers, distributors, sales teams, and partners to create 360-degree marketing programs • Advised on national media placement in local market; implemented local media plan, including radio, print, ooh, negotiated creative radio programming specific to each brand, program, amp; platform • Tracked annual budget and communication materials for all marketing activities, which included monthly programming recaps, program launches, presentations, and updates • Hired, trained, and managed a team of 12 brand ambassadors, oversaw field promotional activities, including vehicle program, gorilla sampling, events, retail samplings • Developed partnerships with other brands and events, resulting in high-profile opportunities at little to no cost • Fostered and managed celebrity and athlete partnerships for event participation, retail programming, and appearances

• Oversaw all details of Road Runner Sports retail store grand openings in two markets, including all pre-event promotions, recruitment, and management of 10 brand ambassadors, securing a celebrity speaker, event day timelines, partnership exchange with local retailers, including Trader Joe’s, Einstein Brothers Bagels, and Jamba Juice resulting in a 75% increase over projected weekend sales for the event • Successfully managed sourcing, ordering, and delivery of promotional booth furnishings for Kyocera’s switchback mobile phone promotion, ‘You vs. Yu’ within a short 3-week timeline, staying on track and within budget • Recruited and managed a 30-member pace team for Road Runner Sports sponsorship of the Oklahoma City Memorial Marathon, resulting in strong brand recognition with participants and media coverage for the team • Recruited and managed all contact with 12 sponsored leagues for Health Net’s youth soccer league sponsorship, organized and managed all aspects of event days. Duties included hiring staff, local media alerts, Health Net volunteer management and training, event site set-up, oversight of skills & and drills clinic

• Maximized ROI by producing unique, customized marketing opportunities for sponsors, including Gym Burrito, Xterra Wetsuits, Thule, EAS Energy Systems, and Hooah! Bar • Negotiated vendor agreements and maintained budget tracking, reducing costs by 70% through in-kind sponsorship • Produced and revamped all aspects of event promotion, including print advertising, direct mail, online advertising, and email marketing for eight annual events

• Fostered relationships with new and existing sponsors, including Hotel Solamar, vitaminwater, smartwater, and 944 Magazine, resulting in a 60% increase in sponsorship dollars • Negotiated hotel and venue contracts while reducing expenses by 50% • Managed sponsor liaison team, ensuring sponsor contract fulfillment • Utilized creative problem-solving skills to alleviate unforeseen obstacles throughout festival

• University honors program thesis - “Uncorking Generation X: Marketing Wine to Generation X”

• Elements of Marketing, Branding, Creative Advertising, Cause Marketing, Successful Sales Skills

• Event Planning & Management

• Social Media Marketing