Corina Vatafu

Develop and lead Central & South Europe (CSE) Brand management, gaining cross functional- and CSE country insights; Deliver input into strategic planning and campaigns; Conduct additional Pompe disease related project(s) according to needs; - Marketing analysis and insight: assist with identification, planning and implementation of quantitative and qualitative market research initiatives to develop market- and disease understanding; sharing insights gained from internal and external sources; - Contribute to the Strategic Brand Plan: product positioning, key brand messages and brand benefits for CSE; - Forecasting and operational planning: input into the brand forecast as part of the Brand Plan. - Communication strategy: External - review communication options and determine optimal channel mix Internal - provide strong and clear communications to internal stakeholders so they are aligned and clear on goals and deliverables to achieve brand objectives; - Implementation/Activation: work cross functionally to ensure all plans, projects and activities are executed with the appropriate stakeholder buy in and collaboration and input as required by external stakeholder communication platforms eg.speaker symposia, consultant programmes, user group meetings, advisory board meetings and congresses; - Assist with training initiatives and regular team meetings as required; - Plan, schedule, and implement new product launches in line with corporate and local requirements; - Support of proper budget target setting in coordination with local and regional organization; - Success measurement: tracks performance to ensure delivery of financial targets, activities and brand specific KPIs.

Strengthen execution of medical RD plans: management of screening/diagnostic projects; Medical expertise provision for successful new launches; KOL engagement and provision of the highest level of scientific support; Leverage expertise across RARE DISEASES – Gaucher, Fabry, Pompe, MPS1 - focus by enhancing the product knowledge with scientific data; Create new and support existing local projects that can help business development (e.g. screening projects, awareness campaigns, educational materials implementation); Incorporate digitalization in medical activities.

Responsible for interactions with Government entities on behalf of the company (Ministry of Health, National Health Insurance House, National Agency of Medicine and Medical Devices) and focusing on: pricing and reimbursment, claw-back, market access, business development. Ensure the application for pricing and reimbursment within the agreed timelines for all new/strategic products that are registered in Romania and ensure earliest possible price approvals. Work closely with BUD/BUM to identify pricing improvement opportunities for existing products. Portfolio: Assess new business development opportunities and evaluate business potential for new molecules to launch on the Romanian market. Identify and reccomend new molecules/business opportunities for Teva portfolio in Romania.

Act as reliable business partner for marketing and commercial colleagues and provide entire scientific support in the allocated therapeutic areas (CNS – Psychiatry/Neurology; Women’s Health - Contraceptives & Fertility; OTC&FS; Respiratory – COPD) in order to achieve company’s targets. - Medical review and approval of promotional and educational materials with high level of compliance through internal codes of good practice, SOPs and local legislation. - Therapeutic areas and product trainings. Preparation and delivery of medical trainings for the company’s employees, preparing and delivering scientific/medical presentations to internal (Med Reps, Product Managers) and external (HCPs) customers. - Provide accurate responses to the medical inquiries from HCPs, patients and internal colleagues. - Prepare entire documentation and follow company’s protocol for the approval of the sponsorship requests received from HCPs for their attendance of national and international scientific events. - Coordinate local projects Field activities - Attend Medical Events within the allocated therapeutic areas (symposia, congresses and conferences); provide medical input and support for internal and external clients. - Maintain relationship with key customers, scientific partner for KOLs and LOLs; interact with HCPs and provide scientific information about the products in the allocated therapeutic area. - Double visits with the Med Reps/Product Managers/ASMs.