Corey Hordley-Francis

As the Director of Digital Marketing for Gildan, I lead the development and execution of digital marketing and e-commerce strategies for both B2B and DTC brands under the global apparel company. I have over five years of experience in digital acquisition and retention marketing, with a focus on paid search, display, YouTube, paid social, and affiliate channels, as well as brand digital spend for product launches and campaigns. My core competencies include CDP/CRM and marketing automation, analytics and consumer insights, and online marketing and optimization. I leverage these skills to drive Gildan's digital growth, engagement, and retention programs, while aligning with the company's vision, values, and goals. I am passionate about creating innovative and effective digital solutions that deliver value to our customers, partners, and stakeholders. I also enjoy collaborating with cross-functional teams and external agencies to ensure the best outcomes and results.