Corey Cornacchio
President @ POLAR
About
About As a results-driven sales leader, I specialize in driving revenue growth, expanding market reach, and building high-performing sales teams. My expertise spans across industries, and I excel in aligning sales initiatives with business objectives to maximize profitability and long-term success. But, HOW do I achieve this success? Here are my KEYS TO SUCCESS: ✅ Major Account Development -Negotiate favorable, strong Vendor Agreements. -Leverage existing, and build new relationships with all key decision makers. -Drive growth at the top line sales, SKU performance and margin levels. -Create in-store merchandising solutions that provide the best brand presentation and drive cross merchandising opportunities. ✅ New Channel Penetration -Identify untapped market opportunities to expand the product reach. -Develop and execute the go-to market strategy after careful analysis. -Establish the best sales solution: Independent reps, Distributors and/or internal sales team. ✅ Sales Team Development -Build a sales team that is driven towards common goals. -Establish realistic individual, department and group goals by creating a shared vision and building accountability. -Create a team environment by recognizing wins and creating motivational compensation programs. ✅ Cross-Functional Leadership -Partner with marketing and product development to create market driven product offerings. -Lead the process of ensuring sales objectives align with overall business goals. -Guide the organization in ensuring processes drive efficiency and collaboration. Career Highlights that were driven by my KEYS TO SUCCESS: *Established new opportunities in the country's leading retailers for TIMEX, RELIEFBAND, POLAR and GENEVA *Created a new multi-million dollar business for the iconic TIMEX brand and helped grow the market leading POLAR brand from $7-$90+ million *Successfully developed high performing internal sales teams at POLAR and created go to market sales solutions utilizing reps and distributors to grow revenue for TIMEX, GENEVA and RELIEFBAND *Opened up new opportunities in the Mass, Club, Sporting Goods, Airport, Cruise, Medical, Jan/San channels *Negotiated partnerships with world leading sports brands: NFL, NBA, MLB, NHL, MLS, NASCAR, and Top Colleges and Universities My past life as an Ironman triathlete, and now a current tennis and Pickleball competitor, has helped me bring a winning mindset to every role I take on!
United States
Charlotte Metro
Consumer Goods
Hubspot CRM, Sales Strategy Development, Sales Forecasting, Data-driven Decision Making, Consumer Goods Sales, Revenue & Profit Growth, New Customer Acquisitions, Key Account Management, Coaching, Goal Setting, Sales Consulting, Customer Relationship Management (CRM), Presentation Skills, Sales Planning, Retail Buying, Written Communication, Licensing Strategy, Licensing Agreements, Licensing Negotiations, Sales Strategy
Experience
Vice President of Distributor Sales (CONTRACTED)
Charlotte, North Carolina, United States
Tasked with evaluating and creating a new Distributor and Retail business for this pioneering manufacturer in the Robotic cleaning space. -Established relationships with the 3 Top Distributors in the Jan/San channels -Opened up opportunities in Lowes, Home Depot and Northern tool on the retail side -Created a network of independent reps to service key accounts and demonstrate products -Grew the international business in Australia, New Zealand and the UK and opened up opportunities in worldwide markets

Vice President Retail Sales
Horsham, Pennsylvania, United States
Recruited to expand this life changing medical device into consumer retail channels and grow the current B2B business -Grew the retail business segment by over 35% with the acquisition of Key Retail Accounts including Walmart, Target, CVS, Best Buy, Bass Pro -Expanded products into new consumer segments including Sporting Goods, Airport Retail, Independent retailers, Cruise Ships, Pharmacy -Increased revenue for key accounts in the B2B sector including Cardinal Health and McKesson

Vice President-Sports Business Unit
Middlebury, CT
Charged with leading the sales responsibility for the SPORTS Division which includes Sports Licensing, Core Sports and Sports Technology -Grew sales revenue for Sports Licensing by 32% in year 2 -Executed the turn-around strategy to re-enter Timex into the sports technology marketplace -Grew business in leading sporting goods retailers (Academy, Dicks, Big 5, Hibbets) -Added MLS to the sports license portfolio for 2020 -Managed an extensive network of independent rep groups and distributors

Vice President of Sales-Licensing
Middlebury, Connecticut
Successfully created a new multi-million dollar Sports Licensing Division for Timex North America -Led the acquisition of the most iconic sports licenses in the U.S (NFL, MLB, NHL, 60+ NCAA) -Partnered with product development team to create the TIMEX TRIBUTE Collection targeting avid sports fans -Developed and executed the go to market strategy that in year 1 resulted in 131 new accounts and over seven figure sales revenue

Director Of Trade Marketing
Developed a new team focused on providing a higher level of strategic marketing direction and support to the key B-C and B-B sales groups within the company. Team is also responsible for executing the annual Trade Show and Event program with a presence at 13 shows and over 75 events.

National Sales Manager-New Business Development Team
Focused on penetrating new markets, opening the category leaders, and developing business partnerships for Polar products in both the B-C and B-B channels. Established new business in Best Buy, GNC, Footlocker, Costco, and penetrated the Education, government and fire and police sectors as well

Director of Sales
Polar Electro Inc
Led the Retail Sales Division during the period in which sales were at the highest level in company history. Managed a team of 11 direct reports, 2 sales managers, 7 account executives and 2 account coordinators. Team was responsible for business partnerships in large national chains, warehouse stores, regional reatilers and over 3K specialty retailers, along with 25 e-tailers.

Director of Brand Marketing
Polar Electro Inc
Head of the Marketing Team tasked with growing category and brand awareness, supporting all in-store activities, managing a 100+ event grass roots program, and successfully launching new products in the B-C and B-B channels. Managed a team of 10, along with a 2 person in-house creative group and an external Public Relations agency

Marketing Manager
Polar Electro Inc
Developed and executed marketing programs designed to build category awareness and drive sell through in key B-C and B-B channels (in store POS, grass roots events and sponsorships, product promotions, trade shows...)
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