Justina Perro

• Work closely with a variety of SaaS clients in both B2B & B2C to produce compelling top, middle, and bottom of the funnel content that generates awareness and drives leads. • Act as an extension of my clients' marketing teams—providing strategic recommendations and topic ideation •Pen both short and long-form content including ghost writing for executives •My ghost written content for an executive earned him the top blogger on Dataversity for Q1 2019 • Earned longterm contracts 12+ months with 5 different clients • Latest work highlighted at ContentByJustina.com

-In charge of entire content strategy and execution for the Localytics blog: www.localytics.com/blog This includes: -Writing and creating diverse content (eBooks, SlideShare, Quizzes) -Research and topic ideation for editorial calendar -SEO -Cross-organization collaboration for diverse content strategy -Overseeing guest blogger program -Content amplification -Working closely with design team for blog design revamp Podcasts/Webinars -Served as lead on many marketing webinars. -Acted as host of Localytics Appy Hour Podcast -Developed all content for webinars and podcasts as well as the promotional strategy to target key leads. Oversee Localytics Email Nurture Strategy -Creating segmented nurture campaigns that drive leads through the funnel -Test and optimize accordingly Member of Account Based Marketing Team -Work with the team to carry out ABM tactics -Create ABM centric email and landing page copy-text

-Oversee our email nurture strategy and execution to drive leads through the funnel -Create diverse content for Localytics' blog to drive demand generation including blog posts, eBooks, SlideShares and more -Work with Demand Gen team to develop content strategy for Localytics blog with a heavy focus on thought leadership and a customer-first focus -Part of the team developing and implementing an Account Based Marketing strategy

• Develop and execute content marketing strategies for high profile clients including Purina, Paychex, Philips Lifeline, and Overstock. • Analyze data for content performance using Google Analytics and Skyword reporting to ensure performance remains at a high level for social, SEO, and overall content relevance • Act as main point of contact for all clients which includes leading weekly status calls, presenting monthly performance analysis and leading in person client meetings and content workshops • Manage content production team including Editorial Managers, Copy Editors, and freelance writers • Extensively research industry trends and perform competitive analyses to keep clients content strategies ahead of the curve • Recommend content enhancements and diversification based on these industry trends • Measure content success against established KPIs and implement constant program optimization to ensure success • Develop audience personas to create targeted content • Contribute monthly blog posts to The Content Standard • Hosted a webinar on target audiences and content marketing with Taboola: bit.ly/1NeBSAO • President of Skyword's social committee, "SWIG"

• Develop and execute content marketing strategies for high profile clients including Purina, Paychex, Philips Lifeline, and Overstock. • Analyze data for content performance using Google Analytics and Skyword reporting to ensure performance remains at a high level for social, SEO, and overall content relevance • Act as main point of contact for all clients which includes leading weekly status calls, presenting monthly performance analysis and leading in person client meetings and content workshops • Manage content production team including Editorial Managers, Copy Editors, and freelance writers • Extensively research industry trends and perform competitive analyses to keep clients content strategies ahead of the curve • Recommend content enhancements and diversification based on these industry trends • Measure content success against established KPIs and implement constant program optimization to ensure success • Develop audience personas to create targeted content • Contribute monthly blog posts to The Content Standard • Hosted a webinar on target audiences and content marketing with Taboola: bit.ly/1NeBSAO • President of Skyword's social committee, "SWIG"

-Coordinate events, supervise artwork creation, and facilitate communication as Project Manager for several corporate sponsorships, including The Jimmy Fund -Oversee all Media and Public Relations aspects for Papa Gino's/D'Angelo by working closely with freelance publicist to ensure quality and accuracy of press releases -Strategizing transition to in-house Public Relations ownership to increase media presence -Manage numerous corporate-wide promotions including Holiday Gift Cards, Fire Safety, and School Lunch Program

-Creating various ads and marketing collateral Using Adobe In Design -Working with RVPs to come up with marketing promotions -Acting as project manager and handling all aspects of the Jimmy Fund promotion which is our largest charity sponsorship -Act as main point of contact and develop strong relationships with all corporate wide partnerships -Project manage our Graphic Designer on various marketing creative including our Red Sox Concourse signs, Full Color Lobster Doorhangers, etc. -Work closely with one of our District Managers and Regional Vice President's to begin implementing our new Brand Ambassador pilot program -Assist Digital Media Specialist with Social Media projects when applicable

-Main point of contact for 94 restaurants' content needs -Oversaw Bertucci's Email Database and email blasts (200,000 members) -Created Local Brand Marketing materials: coupons, banners, etc. -Organized up fundraisers for restaurants -Managed coupons in Micros POS and tracking usage -Ensured all restaurants received required marketing materials on time -Member of Bertucci's Menu Development team -Member of Bertucci's New Restaurant Opening team -Proofer and editor for all versions of Bertucci's menus