Consuelo Olmos Rosano

Responsible to develop the strategy for The Body Shop Mexico Market in compliance with the overall The Body Shop International strategy, for the 3 main channels in Mexico: Company Stores, Sub-franchisee stores and retail distribution through Liverpool. Own the overall plan for implementing the strategy and achieving the regional goals, holding responsibility for regional P&L. Direct Reports: Finance, Human Resources, Supply Chain, Commercial, Retail and Marketing Managers ● Increased Same Store Sales +2.5% in 2019, focusing on staff service (NPS) and hard and soft skills in store training as well as store in stock analysis. ● Reached 98% of total market revenue and 102.5% of EBITDA in FY2019. ● Successfully recruited and hired 18 people for corporate offices in 4 months: 3 Managers, 3 Coordinators and 8 analysts. ● Launched alternate new channels to move obsolete stock, Privalia and Mercado Libre. ● Profitably launched of the ecommerce platform during pandemic in May 2020.

The Apple Customer Experience Regional Manager (RM) is an Apple commissioned employee who serves as the Apple business owner and ‘influencer’ across a number of carrier/retailer locations where leaders and sales consultants are deployed. The RM’s primary responsibility is to ensure key business targets are met across a territory. The ACE RM will deliver results by developing and maintaining a group of performance-driven sales leaders, fostering relationships with store management, and successfully executing any Apple driven initiatives. ● Successfully managed the top seller region in Mexico City of 119 Apple points of sales including retail stores, carriers and Apple Premium resellers. ● Improved 95% visual merchandising store audits results for the whole region. ● Planned and implemented the operational and sales strategy for each of the 119 Apple point of sales.

The National Operations Manager is fully responsible for the compliance of all the store operations processes of a store, such as testers and cash management, inventory processes, SAP system, loss prevention procedures and customer service standards. ● Opened 6 new Sephora Stores in Mexico. ● Successfully Implemented SAP system management in stores. ● Selected and trained store leadership: Store Directors and Operation Leaders. ● Executed Corrective and preventive maintenance processes in store. ● Reduced 15% store expenses during first year in the position. ● Recovered 85% of the testers expense during second half of 2012.

The OPS Coordinator for Yogurtland Mexico is responsible to develop and execute the brand strategy for the country. ● Opened and growth of the Yogurtland brand in Mexico, from 3 to 24 store openings in 18 months in Guadalajara and Mexico City. ● Designed and implemented the stores support center. ● Supervised and executed supply chain and importation processes. ● Planned budget, sales projection, follow up for reaching financial objectives. ● Designed national store openings strategy and growth. ● Followed up and supervision for commercial and marketing strategies for incremental sales.

The OPS Manager is responsible to ensure the processes and standards for the Starbucks brand are met in the 50 stores region and met sales targets per store. ● Achieved 15 store openings in 18 months. ● Successfully opened 1st store Market reached sales record in Latin America with 1,510 average daily transactions during the first week of operation and 1,720 in one day. ● Implemented cost of goods and expenses control strategy at store level. ● Participated in: Strategic Plan 2009-2013 according to Starbucks mission statement, latin America Operations Forum (Miami FL. October 2009), the International Starbucks Forum Onward 2009 (Nueva Orleans, LA. October 2009). ● Executed Social Responsibility initiatives at stores.