Constantine James

Hired to build and lead an Agency Development practice at Fetch from the ground up. In year 1 alone, we grew agency involved business from nothing to 25% of total ads revenue, formed 4x commercial holdco partnerships, hired a world class team of Agency Directors, and created the Fetch Fest event series to engage 1k net new agency contacts.

Lead sales and go to market strategy for Lightbox, a Digital OOH network rooted in Retail environments - Malls, Urban Shopping Districts, Outlets, etc. We intercept the consumer discovery journey with 100% digital, programmatically enabled, eye-level and multi-sensory advertising in the real world.

Led a team of Global Enterprise Leads managing Twitter's commercial relationships with the world's largest Media & Entertainment parent companies. As part of the $1 Billion Global Brands practice, our team managed development of Upfronts/JBPs, drove international revenue diversification initiatives and built Twitter's business reputation in the worldwide entertainment industry. ⁍ Managed direct team of global leads, indirectly leading a global community of 40+ M&E sellers ⁍ +$XXXM growth to top line Global Accounts revenue, or 3X revenue over 4 years ⁍ 2X'd international M&E revenue diversification, from 14% Ex-US to 30% in first 2 years ⁍ $XXXM+ of annual deal making on complex, multi-stakeholder Global Joint Business Plans ⁍ Financial forecasting accuracy within +/-3pt average on $XXM/qtr revenue ⁍ Vision and execution of annual M&E B2B industry investment plan: Research, O&O events, etc

Collaborating with CPG/FMCG brand builders around the world to further their knowledge, confidence and measurable effectiveness on Twitter. Responsible for building partnership with Global, Regional and Category marketing leadership as well as unlocking local market C-Level relationships on behalf of Twitter Client Solutions org. ⁍ Led a team of local sellers across 41 active territories; providing tools to increase their knowledge of the customer's business and collaborate effectively. ⁍ Development of and accountability to a global joint business plan, adding structure to the client-Twitter partnership while diversifying investment across divisions and outside the US. ⁍ Grew annual investment 25X in volume across 4 years, resulting in CPG customer becoming one of Twitter’s largest global partners. ⁍ Invented “The Aviator Awards”, a worldwide internal creative competition amongst client marketer community. This program helped identify ‘Twitter champions’ around the world, strategically distributes resources in areas of impact and celebrates the most innovative & impactful work on the platform. ⁍ Commissioned a joint MMM meta-analysis and TVC testing (MetrixLab), measuring the impact of dozens of separately coded creative traits on business impact for Nestlé brands. Paired the results with MMM results for the same brands and launched globally with client CMI group and scaled via a worldwide roadshow. ⁍ Working with the world’s largest coffee brand portfolio, I happily consumed more caffeine than any other point in my career!!

Partnering with a broad set of Twitter’s most innovative global advertisers - Adidas Global, Red Bull Global, Nestlé Global, The Clorox Company, Taco Bell - to deliver business growth and build their brands through Twitter ad solutions.

Building direct sales partnerships on behalf of the worlds leader in Social & Mobile Gaming. Developing engagement platforms that transform the immersion of Games into R.O.I. for marketers.

Developing integrated campaigns for partners across the Nickelodeon portfolio - virtual worlds, gaming, digital, TV, print. Specialized in Entertainment, Toys & Games and CPG.