Connor Clayton

Developed and executed annual marketing strategies for top product initiatives, crafting compelling content and narratives that educated consumers on new product features and benefits while generating excitement and anticipation. Crafted and managed multi-platform social media campaigns on Instagram, Facebook, TikTok, and YouTube, integrating paid ad strategies to increase engagement, conversions, and community growth. Oversaw a global team of 60+ athletes, fostering brand advocacy through contractual agreements, timely provision of current-year products, and collaboration on content creation. Planned, organized, and executed content creation trips with athletes, influencers, and media partners, resulting in high-quality assets that supported top product initiatives and increased brand visibility across global channels. Effectively managed annual marketing budget, optimizing resource allocation to maximize ROI and support key product initiatives across digital and retail. Pioneered the successful rollout of new Direct-to-Consumer (DTC) sales channels, significantly increasing revenue growth and customer engagement, while balancing traditional Retail Marketing Channels. Collaborated cross-functionally with product, sales, and creative teams to ensure social media aligned with overall business goals

• Creating, planning, and executing annual marketing calendars including two new product launches • Generating growth across all social media channels • Curating weekly email blasts/giveaways to promote new products and grow our audience • Building landing pages and driving traffic to those pages through social, email, and ad spend • Managing over 30 athletes between two brands, coordinating team shoots & asset creation • Coordinating Outdoor Retailer Trade Show, On-Snow Demos, and Magazine Tests

Created my personal brand through the business name of Sierra Media Works. Actively promoting and advertising to local business owners with the generalized goal of helping them with their Social Media Marketing, Advertising, and Web Design. Generalized services and day to day work includes: - Working with clients to create content calendars and plan out social posts far in advance. - Utilizing Buffer and Hootsuite to plan content. - Creating and optimizing Facebook Advertisements to increase conversion rates. - Using A/B and split tests to optimize campaigns. - Creating custom and lookalike audiences to re-target website visitors. - Creating landing pages via Lead Pages to acquire new leads and customers. - Creating and sending email blasts, newsletters, and drip campaigns though Mail Chimp and Drip. - Creating website through services such as Wix, Wordpress, Shopify, and Squarespace.

• Design and implement efforts to publicize events and promote sponsorships. • Participate in management processes, such as selection, qualification, or performance evaluation. • Building a brand that is rapidly growing and coordinates with over 100 events globally, including X Games, Dew Tour, and the Olympics. • Actively work with event organizers to promote, market, and brand events through many media channels. • Communicate with event organinzers from around the world daily • Create campaigns and send email blasts and updates through MailChimp • Update company website with results, images, and information on all events

• Provide training direction, encouragement, motivation, and nutritional advice to prepare athletes for competitive events. • Update and manage social media accounts with photos, videos, and updates on the team's training and competition success. • Utilize social media accounts as a tactic to impress and attract new and prospective recruits • Coordinate travel arrangements and travel with team to away contests. • Oversee the development and management of the sports program budget and fundraising activities. • Identify and recruit potential athletes by sending recruitment letters, meeting with recruits, and arranging and offering incentives, such as athletic scholarships. • Coaching Men and Women's teams to win 2016-2017, 2017-2018 National Championships