Connie Chung

Marketing Manager, Asia @ Al-Futtaim

About

Seasoned marketing professional with 16+ years of diverse, omni-channel expertise in Hong Kong and Southeast Asia. Key Accomplishments: - Crafted successful strategies that effectively connected brands with their target audience - Leveraged data-driven insights and customer-centric approach to optimize marketing initiatives - Translated business challenges into actionable plans that drove tangible results Core Competencies: - Strategic Thinking - Innovative Problem-Solving - Data-Driven Decision Making - Strong Communication - Inspiring Team Leadership

Country

City

Hong Kong SAR

Industry

Retail

Skill

AI for Marketing, E-Commerce, In-Store Marketing, Below the Line Advertising, Brand Marketing, Facebook for Business, Instagram Marketing, Retail Marketing, WeChat, Market Research, Community Management, Loyalty Marketing, Advertising, Outdoor Advertising, Loyalty Programs, Media Relations, Project Management, Social Media Communications, Media Production, Budget Process

Experience

Marketing Manager, Asia

Al-Futtaim

2021-4 - Present · 5 yrs 6 mos

Hong Kong︱Macau︱Singapore︱Malaysia

Formulated holistic marketing calendar, digital and social strategies across 48 stores, e-commerce site, and a mobile app across Hong Kong, Macau, Singapore, and Malaysia, driving brand awareness, customer engagement, and sales for M&S’s full product portfolio.

Assistant Marketing Manager

Marks and Spencer

2017-6 - 2021-3 · 3 yrs 10 mos

Hong Kong︱Macau

Developed omnichannel go-to-market strategies to achieve sales targets and expand market share in Hong Kong and Macau. Led a team overseeing content creation and execution across digital, social, PR, and in-store channels. Planned and implemented brand-building activities to drive traffic. Collaborated cross-functionally to ensure flawless campaign launches. Managed marketing budget and tracked performance to maximize ROI.