Hoang Cong Le Nguyen

- Collaborate cross-functionally to develop, plan, and execute integrated digital marketing campaigns across SEO, SEM, EDMs, Meta Ads, Social Media, and Database management. - Lead efforts to increase brand awareness, drive traffic, and generate leads through strategic use of SEO techniques and PPC initiatives. - Manage and optimize Google Ads, Zalo Ads, and Meta Ads to maximize ROI, improve engagement, and enhance conversions, ensuring a seamless and integrated process. - Design, build, and execute email marketing campaigns, maintaining compliance with industry regulations and optimizing metrics to improve campaign performance. - Develop and implement social media strategies to boost brand awareness and engagement, while managing social interactions and analyzing performance to support business growth. - Manage the company's marketing database, ensuring data accuracy, and segmenting audiences to support targeted, personalized campaigns. - Continuously optimize marketing strategies, leveraging analytics and market trends to deliver on business objectives, on time and within budget.

Brand Team •Work cross-functionally to drive the strategic development, planning, and execution of integrated marketing programs and campaigns. •Lead projects that create demand for our products, enhance brand awareness, and drive consumer advocacy—all while upholding a smooth, integrated process—focusing on developing customer-centric, sales-generating Quickstrike media content/ad ideas. •Drive marketing efforts across the organization while bringing creative ideas to execution and delivering concepts to consumers to support our ambitious growth objectives. •Assist in creating a long-term strategic marketing framework for the brand. •Optimize processes to ensure on-strategy programs are executed on time and on budget. •Propose, develop, and implement creative marketing programs to drive brand love and Ru9 brand affinity.

Viet Canvas (VBASE Holdings), a group of companies including Viet Canvas (a leading canvas and painting company in Vietnam in terms of sales), Tinipix (an innovative instant picture solution company), and Tiem Pho Nui (an agriculture products retailer). Manage a team of 5, including 2 seniors, 2 juniors, and 1 intern. Directly in charge of all-around marketing aspects of three brands. Manage content team, multimedia team, and SEO. Report to Marketing Manager and BOD. • Successfully launched a Tiktok channel for Tiem Pho Nui (now has more than 20k followers). • Manage 4 corporates social media pages with a total of more than 300k followers. • Manage and create content for live stream weekly. • Create and plan promotion campaigns quarterly. • Planning and monitoring KPIs and KRAs. • Manage organic SEO and paid SEO. • Running ads on Meta platforms, Tiktok, and Youtube. • In charge of design aesthetics and branding. • Manage a creative team to produce media for 3 brands (such as art direction for photography and videos).

• Rebranding project: In charge of leading the team of design and art direction to create fresh branding for an olden interior design firm. • Building website project: Design UI/UX for a new website. Building a new website on my own using WordPress and Javascript with tools from Wix. • OOH project: In charge of creating a creative OOH campaign for the fresh new branding. • tn.digest publication project: In charge of creating a new publication for the website with two objectives. First of all, publishing new projects of the firm and sharing architectural perspectives from all over the world. Second of all, helping the site SEO organically. • Leading sales team: Help build a new sales team with professional ethics. Helping the HR team finding suitable candidates.

• Manage the coworking space and the coffee shop: my main responsibility is generally managing the space with two main functions ( the coffee shop and the coworking space ). • Manage social media pages: Manage and post posts on two social media platforms. Running ads on Google, Facebook, and Instagram. • Resolve PR incidents: such as a place of service, which could be prone to controversy, I am in charge of resolving all of the PR incidents on social media such as bad reviews, bad publications, etc. • Art direction and photography: In charge of the page photography, new beverage campaigns, and coworking space events, campaigns. • Build website UI/UX using Figma, AI, and Adobe Photoshop • Working and communicating with influencers and KOLs regularly to retain the relevance of the coffee shop and promote the coworking space. • Working with the production house: this is similar to the influencers and KOLs but on a larger scale. Communicating with the production house for promotion on MV. • Manage events/workshops at coworking space: Working with other businesses to create events for the coworking space such as flower decoration classes, yoga classes, and mental health-related workshops. • Working B2B to find new clients for the coworking space: This is similar to the job of a real estate agent. I have to deal with legal papers work and maintain relationships with clients.

Phitē (A clothing brand) Co-founder/Marketing Manager • A founding member of a fashion brand with innovative ideas and solutions. • Create and manage social media platform ( at peak: gaining more than 10,000 followers on Instagram and more than 5,000 page like on Facebook ). • Building website UI/UX. • Running digital ads on various platforms, such as Facebook, Google, and Instagram. • Manage and run e-commerce platforms such as Shopee and Lazada. • Founding member of flea market event namely Lô Cô Local Market – help manage and organize the event for local brands. • Managing a team of marketing and design. • Working and coordinating with the manufacturer. • Art direction, and working with photograph studios to have the best promotion image result. • Ensure the growth of the business long term.

Main Responsibilities: - Monitor analytics for a portfolio of clients on an ongoing basis - Set up analytics configurations for new clients through the completion of analytics audits and evaluations - Ensure the flow of data through various stages of our clients’ customer journeys - Collaborate with Digital Marketing team to develop, execute, and analyze results for online marketing campaigns. Work with business teams & senior leadership to define requirements & KPIs to align with client goals. Use third-party tools including Adobe Analytics (Omniture/SiteCatalyst), Google Analytics, Tealeaf, Opinionlab

Main Responsibilities: - Deal with customers to sell property products (apartment, villa, etc.) assigned by the Sales department. - Handle and follow up inquiries from clients for condominium, villa. - Maintain and develop relationships with landlords and clients. - Develop the clients’ database. - Support to organize events for related projects. - Join the meeting with landlord/clients as requirements. - Other jobs as required and assigned by the business line leader.

Main responsibilities: - Assisting marketing executive - Assisting A&P and Digital team - Working with marketing team - Making report every week - Organizing Facebook page and developing Instagram pages - Organize marketing campaigns