con mallon

My marketing management responsibility for the PC Division of Toshiba in the UK included product marketing, marketing communications, PR, planning & analysis and channel marketing teams. During my time I drove from concept to implementation specific strategies and teams focused on consumer marketing and corporate marketing. Highlights -Revised the marketing strategy to drive Toshiba UK (TIU) to be #1 brand (40% share) in the UK market and for the UK to be Toshiba’s #1 market in EMEA and #3 worldwide -Evolved and enhanced the marketing function, specifically, adding a team to address direct relationship with major corporate customers and a team to focus on retail channels -Oversaw an overhaul in our database marketing efforts and implemented an end to end CRM strategy for Toshiba's PC Division in the UK & EMEA

* My general manager role involved the overall business strategy, sales, marketing, operations and related functions for Packard Bell in the UK. The Packard Bell brand was an exclusive offering provided through Dixons Stores Group (DSG). We provided a range of value and high end PC products working closely with DSG. * Highlights * Packard Bell UK #1 in terms of sales for Packard Bell products WW * Packard Bell was #3 in overall PC sales in the UK * Oversaw the successful launch of Packard Bell PDAs into the UK

My responsibilities at InFocus covered the largest region in EMEA. My joining coincided with a strategic push to enhance and extend the GTM to embrace IT focused channels in addition to the traditional specialist AV channels. I was able to leverage my experience and knowledge of IT channels to help drive this change. Highlights -Grew northern Europe as the biggest sales region within InFocus EMEA -Oversaw the implementation and launch of direct sales via the web for InFocus in Europe -Responsible for the GTM for ‘ScreenPlay’ dedicated consumer product and brand for EMEA and resulted in the product ranking #3 in that segment

* My years at AST provided me with the foundations of my career in IT. AST was a fast growing and dynamic PC company, pioneering an indirect GTM model. I joined the company as a EMEA product marketing manager, was promoted toProduct Marketing Director for EMEA and ultimately the Marketing Director for Northern Europe. * Highlights * AST top #5 player in EMEA market * Successful launch of mobile and server products into the EMEA product portfolio * Under my direction undertook the high-profile and successful sponsorship of English Premier league football team Aston Villa from 1995 - 1998 * Successful launch & implementation into Retail channels in EMEA - #3 in most major markets in this segment

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