Urooj Qureshi

What does it take to truly transform an organization? Not just optimize it. Not digitize it. But rethink it from the ground up, to make a real difference for people, planet, and prosperity. That’s the question I’ve pursued my entire career. As Founder and CEO of Design Centered Co., I lead a team at the forefront of service and product innovation in Canada. In just a few years, we’ve been named one of the Top 20 Fastest Growing Companies of 2025, making us the #1 fastest-growing UX and product design agency in the country. We partner with public institutions, tech startups, and mission-driven enterprises to tackle complexity and unlock value — not through trend-driven gimmicks, but by designing around what people truly need. I created the Impact Centered Design framework to help organizations align purpose, people, and process in pursuit of meaningful outcomes. I don’t believe transformation starts with technology. It starts by rethinking assumptions. It grows by bringing the right people to the table. And it succeeds when we measure progress by outcomes, not output. That belief also led to Impactor App, a collaboration tool helping teams make better decisions and shift culture from within. It was recognized with the Disruptor Award in 2023, but its deeper value lies in how it helps people align and move forward, together. If you're looking for a speaker who can challenge the status quo, spark bold thinking, and leave your audience with a renewed sense of what’s possible — I’d love to be part of your event. Let’s reimagine what leadership looks like in a world that demands more from our people and our organizations.