Colleen Polese

• Established assortment strategy framework for FGL Endless Aisle program; leveraged internal/external data to identify key vendors and sales cycles; new strategy improved sales by 44%, reversing negative trend • Organized cross-functional collaboration with operations and ecomm teams to onboard 20+ vendors & 4,000+ skus and improve customer experience through PDP optimization, holiday gift guide, brand page • Developed CTR Digital Critical Strategy to identify high priority drop ship categories to improve traffic, conversion, & sales; created deck to communicate strategy to STL; currently being brought to dealers • Managed a portfolio of 120+ vendor relationships; developed communication strategy for priority vendors • Led a co-op and analyst to execute onboarding; gave feedback & created development plans

• Led drop ship vendor acquisition and project management of sku onboarding for Playing division at Canadian Tire; delivered 64% YOY sales growth for a total of $2M • Created vendor and product onboarding process/tracking/reporting for Sport Chek; increased sales by 200% and delivered $3M incremental net sales • Analyzed returns and cancellation data, developed actionable insights, and presented findings to senior leadership; reduced impact of cancellations at Canadian Tire by 20%

• Revitalized reporting on a drug product using Power BI; synthesized data into dashboards and drew insights on market landscape to maximize sales team efficacy • Led a cross-functional team to develop a referral tracking procedure using SalesForce to incentivize sales team and measure success; increased referrals by 100% • Coordinated multichannel engagement strategy promotion; analyzed doctor channel adoption pre/post Covid; created summary of insights for presentation to upper management

• Managed 3 summer students for corporate services digitization project to decrease company overhead • Directed change management and wrote new policy and internal/external procedures regarding paperless initiative; saved firm $10,000