Colleen White

Global Marketing Consultant @ NARS Cosmetics

About

Experienced in marketing, education, retail, and social media content creation, with hands-on experience at renowned brands like Batallure Beauty, NARS Cosmetics, and MAKE UP FOR EVER. Skilled in competitive analysis, brand strategy, digital engagement, and consumer-focused artistry. Graduate of the Fashion Institute of Technology, with a bachelor’s degree in Cosmetics and Fragrance Marketing with a prior associate degree in Fashion Business Management.

Country

United States

City

Farmingdale

Industry

Marketing & Advertising

Skill

Analytical Skills, Account Management, Product Marketing, Social Media Marketing, Strategic Planning, Competitive Analysis, Community Management, Client Services, Team Leadership, Product Innovation, Video Editing, Innovation, Digital Video, Canva, Adobe Photoshop, Creativity and Innovation, Childcare, Social Media Advertising, Customer Retention, Product Development

Experience

Global Marketing Consultant

NARS Cosmetics

2026-2 - Present · 8 mos

New York, New York, United States

Freelance Makeup Artist

2020-12 - Present · 5 yrs 10 mos

Farmingdale, New York, United States

Marketing Coordinator

Batallure Beauty

2025-7 - 2026-2 · 8 mos

New York, New York, United States

Assisted in daily brand management for LoveShackFancy Beauty, including the coordination of fragrance submissions with fragrance houses, reviewing and tracking of packaging submissions, support in new product ideation, and collaboration on marketing copy and artwork development. Created and scheduled LinkedIn posts to highlight company initiatives and drive awareness; collaborated on editing and updating company website content to ensure alignment with brand messaging and current clients. Supported client fragrance evaluations by organizing and moderating scent testing sessions, contributing to product development, and storytelling. Reviewed primary and secondary packaging artwork to ensure alignment with brand standards, regulatory requirements, and production specifications.

Marketing Intern

Batallure Beauty

2024-1 - 2025-7 · 1 yr 7 mos

New York, New York, United States

Conducted in-depth competitive analysis to identify market trends, competitor strategies, and industry benchmark formulas. Collaborated closely with the marketing team to craft and refine presentations, showcasing compelling visuals and persuasive messaging to communicate brand strategies effectively. Assisted with developing and evaluating 3D packaging models to optimize design functionality and enhance consumer appeal.

Global Education & Artistry Intern

NARS Cosmetics

2023-6 - 2023-8 · 3 mos

New York, New York, United States

Assisted with developing strategies to leverage the Global community’s artistry and platform’s features to create engaging content. Analyzed artist interactions on digital platforms, providing insights to improve user engagement and community management. Conducted competitive research to help identify trends in beauty, digital, and social media to highlight on department platforms.

Teacher Assistant

Toddler Time

2022-7 - 2023-1 · 7 mos

Seaford, New York, United States

Makeup Artist Intern

MAKE UP FOR EVER

2021-10 - 2021-12 · 3 mos

New York City Metropolitan Area

Applied cosmetics for clients during the Halloween season and for special occasions. Organized and cleaned pro studio’s gondolas for a welcoming and seamless retail experience to maximize sales. Promoted and sold products at Pro Studio and The Makeup Show 2021 convention. Recommended products based on the client’s skin type, tone, and face shape.

Hair Stylist Assitant & Makeup Artist

Farmingdale Hair Sensations

2021-2 - 2021-8 · 7 mos

Farmingdale, New York, United States

Provided professional makeup applications to clients for weddings, proms, daily use, and on-camera. Optimized front desk operations, ensuring seamless client experience from appointment booking to post-service follow-ups, fostering loyalty and referrals. Redesigned the salon’s digital presence and created engaging social media content, boosting brand identity and customer engagement.