Colleen O'Mara

Planed and developed TV, radio, OOH, programmatic, social, and vendor-direct local market media recommendations for a discount supermarket chain. Built innovative cross-channel media campaigns for 53 new stores opening in 2021 using customized strategies by store and by market. Collaborated with internal teams to create and update performance dashboard that provides key metrics and insights to the client and present on a weekly basis. Utilized syndicated research tools like Scarborough and MRI to identify and deliver targeting opportunities to internal buying teams and the client. Analyzed categorical spending on a local level to develop a full competitive analysis and inform future optimizations and strategies.

Created and executed digital, social, programmatic, TV, OTT, CTV media plans across clients in convenience store, QSR, alcohol, and forklift categories. Designed and optimized Facebook and Instagram regional and local campaigns for Papa Johns, Hotel Tango, and Toyota Material Handling to drive awareness, site visits, leads, and purchases. Built and oversaw client-facing Speedway media spend tracker that serves as source of truth for about $24,000,000 delivered media spend by channel by market. Analyzed monthly and/or post-campaign performance by pulling all data into a pivotable excel to understand performance at a tactic, targeting and/or until level.

Maintained cross-channel flowcharts tracking over $25,000,000 for 10 different buyers across Speedway, Papa Johns, Hotel Tango, and Toyota Material Handling clients. Analyzed historical and active performance data to identify and implement optimizations in paid social and partner direct digital campaigns. Created weekly and monthly campaign performance reports and provided insights for opportunities and improvements moving forward. Oversaw campaign creative trafficking across digital and traditional platforms, ensuring creative assets and tags were distributed properly by market. Reconciled and resolved billing discrepancies alongside the accounting team to ensure all invoices were paid.

Triage any and all incoming requests from potential or current clients. Maintain a level of expertise for Viral Launch products and the Amazon Marketplace. Facilitate ongoing relationships with both customers and affiliates. Collaborate with the team to develop effective workflow improvements in a fast-paced startup culture.

Handle inbound phone calls and provide information regarding products, delivery, and service. Responsible for order entry and maintenance in an accurate and timely manner. Promptly respond to inquiries from vendors, customers, and internal team members. Troubleshoot customer issues to determine best steps needed to resolve them. Communicate all order confirmations, charges, and cancellations to customers.

Conducting business to business telesales, primarily in the government and school sectors. Building and managing account relationships. Keeping accurate records of sales and prospecting activities. Maintaining up to date knowledge of the laboratory and safety industries and products. Handle inbound phone calls and provide customers with product information.

Developed an advertising and marketing campaign for a local nonprofit as part of the senior capstone project. Planned and executed a multimedia campaign that included outdoor advertising, print advertising, and a video. Contributed to market and audience research, messaging and media strategy, creative concepting, and execution.

Planned events for over 150 chapter members to promote relationships between sisters. Worked with the chapter’s Executive Board to develop and spend within budget. Cooperated with PanHellenic committee to develop sisterhood between sororities.

Completed and submitted all general pre-camp and daily routine paperwork. Approved additional camp activities as programmed by Assistant Director and Camp Counselors. Oversaw camp staff meetings. Prepared staff schedules and submitted payroll on a weekly basis. Responsible for camper medication forms and proper distribution. Oversaw camp expenditures.

Day to day administrative and supervising tasks with 8-12 staff members. Troubleshot with the director to prevent potential problems from developing. Took phone calls and answered parent questions and concerns. Prepared daily attendance and collected it each day from counselors.