colleen o'leary

manager, marketing and promotions

About

Creative, results oriented marketing professional with 20 years experience developing and executing strategic plans that met or exceeded goals for sales, awareness and brand equity. Combine strong analytical skills and creative thinking with financial expertise. Outstanding customer and vendor relationship skills. o Extensive experience developing and executing successful marketing initiatives leveraging both traditional and non-traditional methods including print, radio and TV advertising, website development, e-commerce, social media, direct response, PPC, online advertising, loyalty and more. o Expert event planning experience for up to 8,000 attendees o Proven record conceiving, developing and executing unique marketing promotions that improved awareness and strengthened the brands. o Significant database management and analysis skills

Country

united states

City

seattle

Industry

marketing and advertising

Skill

marketing, advertising, brand development, email marketing, public relations, social media, online advertising, social media marketing, event planning, management, strategic partnerships, strategic planning, sales, marketing management, e commerce, marketing strategy, market planning, social networking, website development, ppc, blogging, retail marketing, database admin, return on investment, media buying

Experience

principal

fat belly marketing

2011-1 - 2012-1 · 1 yr 1 mo

We work to develop the full potential of a brand by examining where a company is positioned in the marketing place today, and where it needs to go in order to increase customer loyalty - and sales. Our approach is collaborative, creative and thoughtful with focused attention on long-term benefits. Our ongoing appraisal process allows us to monitor success, tweak underperforming initiatives and invest in activities that create “buzz” and good financial return.

marketing director

consolidated restaurants

1991-1 - 2010-1 · 19 yrs 1 mo

Family owned restaurant company in the Seattle area that operated 8 unique brands and 16 units. Concepts run from fine dining to fast casual and include large scale off-site events. Brands include: Metropolitan Grill, Elliott's Oyster House, Wing Dome Restaurants LLC, Steamer's Seafood Cafes and Quincy's Charbroiled Burgers.