Colleen Finlon

• Boosted company revenue over 5 years through innovative, high-visibility marketing campaigns focused on driving trial, product education, and brand awareness • Developed go-to-market strategies that led to increased household penetration and global brand expansion • Established and managed strategic partnerships and retail activations across key channels • Led the strategy and execution of both retail and brand-owned activations, ensuring always on impactful consumer engagement • Created and executed partnership concepts tied to product launches, brand campaigns, and culturally relevant moments • Identified and cultivated relationships with lifestyle and wellness brands that aligned with core brand values and target audiences • Monitored and analyzed the impact of community partnerships and field marketing efforts to track brand growth and success

• Developed and launched impactful live and virtual campaigns in partnership with culturally relevant brands, strengthening brand presence and engagement • Spearheaded the brand’s inaugural partnerships with entertainment giants AEG, Live Nation, and Disney, expanding reach and driving strategic visibility • Leveraged consumer data and community feedback to create tailored internal terminology, ensuring precise audience segmentation and messaging • Led influencer campaigns to build brand loyalty and cultivate a passionate community of advocates, deepening customer connections • Owned relationships with partners for all community building efforts for both paid and in-kind partnerships • Built and oversaw first ever field marketing team • Managed end to end campaign workflows with cross-functional channels

• Developed a legacy strategy for a community-driven sampling program that has since become the global model for the brand • Led product collaboration campaigns with celebrity artists, including flavor naming and curated PR boxes, to drive mass-market appeal and elevate brand visibility • Managed cross-functional strategies with key brand partners, executing impactful social media, influencer, and in-person activations with beloved brands to amplify engagement and brand awareness during noteworthy cultural events • Led brand strategy through to the successful Unilever acquisition, driving impactful awareness campaigns that significantly boosted visibility and brand recognition

• Sourced, managed, and executed local and national marketing partnerships to boost brand awareness and drive customer acquisition • Supported regional market growth and expansion efforts, tailoring strategies to meet local demands • Collaborated with the brand marketing team to leverage field insights, refining audience segments, creative strategies, and user experience