colleen camuccio

vice president program management

About

Marketing operations professional in the publishing industry with both campaign execution and e-commerce experience specializing in new customer acquisition and existing customer retention. Specialties: eCommerce, Marketing Execution, Channel Management, Project Management

Country

united states

City

princeton

Industry

online media

Skill

analytics, business analysis, e commerce, campaign management, crm, data warehousing, digital marketing, marketing, customer acquisition, database marketing, lead generation, marketing operations, project management, data mining, analysis, web analytics, email marketing, systems analysis, account management, competitive analysis, omniture, business intelligence, salesforce.com, web development, multi channel marketing

Experience

vice president program management

dow jones

2017-8 - Present · 9 yrs 2 mos

associate director, circulation services

dow jones

2012-10 - 2015-7 · 2 yrs 10 mos

Circulation Services focuses on the execution of marketing campaigns in both the outbound and inbound marketing channels. I manage a team of channel managers, offer managers, and QA managers. These folks build the offers that are needed to process subscriptions, push the offers out into market within offline and online channels. In my role, I am also a key business decision maker for all updates/changes and new developments made to the company's commerce platform. I provide business requirements and participate in design sessions for new functionality.

associate director, data warehousing capability development

dow jones

2011-4 - 2012-10 · 1 yr 7 mos

Conducts Business Analysis and Systems Analysis for all Marketing Related data needs. Coordinate and run projects to stand up data within the internal data warehouse and make the data available to the business users via reports. Overseeing the setup and function of the campaign management platform. Special focus on quality assurance of data capture and data presentation.

manager, data warehousing capability development

dow jones

2010-10 - 2011-4 · 7 mos

Conducts Business Analysis and Systems Analysis for all Marketing Related data needs. Coordinate and run projects to stand up data within the internal data warehouse and make the data available to the business users via reports. Special focus on Unica implementation with the campaign management group.

business manager

dow jones

2008-5 - 2010-10 · 2 yrs 6 mos

Marketing operations functions for the eductaion, corporate, and amenity teams. Functions included reporting, analytics, campaign management, project management, and web page development. Special focus on Salesforce.com administration.

manager, acquisition analytics

dow jones

2007-10 - 2008-5 · 8 mos

Responsible for all reporting and analytics associated with print and online acquisition efforts. Functions included the creation and maitenance of standard reports and ad hoc analysis.